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Topic: Vine

Can Twitter Finally Make Periscope Soar as the Livestreaming Space Heats Up?

App can't go the way of Vine

Just three years ago, Vine appeared to be a central player in the future of "snackable content." Its short-form style of messaging even aired in a Monday Night Football TV…

Hollywood Not Vine: Why Movie Studios Never Really Embraced the 6-Second Video

The landscape is strewn with one-offs

Pour out a 40 and loop the video repeatedly until you scroll away for Vine. Twitter announced last week that it's discontinuing the mobile app, which allowed people to shoot and…

What Vine Stars Are Saying About the Short-Form Video Platform Shutting Down

'It was inevitable'

No longer can we, as a society, "do it for the Vine." On Thursday, Twitter announced it would soon be "discontinuing" the mobile app for Vine. Vine provided a wealth of hilarious…

Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million

Couldn't compete with Instagram and Snapchat

Vine will not be an infinite loop. It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On…

Snapchat Influencers Start Labeling Social Endorsements as Paid Ads

FTC guidelines kick in with uptick in branded content

For months, brands have leaned heavily on Snapchat's biggest celebrities to run under-the-radar campaigns that subtly promote their products in the form of sponsored posts that are seen by influencers'…

7 Intriguing Digital Marketing Stats From the Past Week

The rebooted Playboy shines while Vine withers

The past several days have offered a slew of digital-minded stats from players in the marketing, advertising and media worlds. Below are seven stats that caught our eye: 1. Iconic nudie mag…

How The Voice and Twitter Plan to Use Augmented Reality to Boost Social Engagement

It's NBC's latest campaign on the platform

Twitter is setting up an augmented reality (AR) booth backstage tonight at The Voice, which will be shooting live from NBC studios in Universial City, Calif. The celebrity voice coaches—Blake…

'Snackable' Branded Video Was All the Rage a Couple of Years Ago. Is It Already Dead?

Agency execs worry about shift to longer social ads

When Dunkin' Donuts ran Vine-made ads on ESPN during a Monday Night Football broadcast in September 2013, it seemed as if the era of "snackable" video was upon us. Brands were…

Why Presidential Hopefuls Are Relying on Endorsements From Social Celebrities

Lena Dunham, Phil Robertson and others are picking sides

In the 2012 presidential campaigns, social media was all about YouTube, Facebook and Twitter and about the candidates having their digital playbooks together—that is, being organized enough to regularly push…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

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