Vine | Adweek Vine | Adweek
Advertisement

Topic: Vine

The 5 Things Marketers Are Saying About Vine's Loop Count Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

July 2, 2014, 4:56 PM EDT

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' 2012 called and wants its data back

Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase…

June 24, 2014, 2:58 PM EDT

Dogs Drive Vine Views for Milk-Bone Builds more than 2,700 followers in month-long push

Dog treat brand Milk-Bone is wrapping up its first Vine initiative tomorrow, with some interesting results on what works on the six-second video app. Milk-Bone worked with VaynerMedia and its…

June 23, 2014, 5:55 PM EDT

Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood Infographic is just the latest example

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for…

June 20, 2014, 2:10 PM EDT

Twitter's 'Dronie' of Patrick Stewart Is Social Gold Generates immediate Cannes buzz

Twitter is like every other digital platform and ad agency roaming Le Croisette in Cannes this week—it's trying to drum up new business. Showing the fun side of your brand…

June 16, 2014, 1:49 PM EDT

Mockumentary Vines Are a Huge Hit With YouTube Viewers Also newsflash: Godzilla can't be real

If you've seen five Vines, you've probably seen them all. Smosh is back with another round of fake clips that mimic the different styles of videos that can be seen…

May 21, 2014, 6:01 AM EDT

After 22 Attempts, Turkish Airlines Finally Pulled Off This Epic Pool Dunk CP+B had only 4 hours to make one-shot ad work

Euroleague ballers Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez hoop it up poolside and make a big splash in Crispin Porter + Bogusky London's new Turkish Airlines spot…

May 7, 2014, 9:48 AM EDT

Buick, Ford Enlist Vine Stars, Get Intriguing Results Check out their hit 6-second videos

While some brands have been using Vine for well over a year, the automotive category seems to be picking up steam with the 6-second social videos. Buick recently enlisted Vine star…

April 18, 2014, 3:56 PM EDT

Allstate's Mayhem Is Fiddling With Vine While Brackets Burn Every upset is cause for celebration

Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership…

March 25, 2014, 4:53 PM EDT

PHD's Millennials Talk About Their Generation on Vine Inside the media agency's smart program

The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism…

March 25, 2014, 6:00 AM EDT

Advertisement