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Topic: Vine

Meet the Man Who Unlocked the Secrets of Mobile Marketing Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

September 14, 2014, 7:31 PM EDT

These Web Stars Are Beyond 'Vine Famous' Nash Grier, King Bach, Princess Lauren, others latch onto brands, TV, music

The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only…

September 14, 2014, 7:31 PM EDT

Clorox Enters Brand Fray at Fashion Week Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…

September 5, 2014, 1:53 PM EDT

Gander.tv Launches Weekly Shows With Vine Stars Site debuts national, paid content

Gander.tv, founded as an ad-supported streaming video guide to New York nightlife, is moving into the national content market with shows created and hosted by Vine superstars Nash Grier and…

August 28, 2014, 1:12 PM EDT

Vine Just Got Much Better for Marketers Now allows footage shot from any camera

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to…

August 20, 2014, 2:15 PM EDT

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

August 15, 2014, 4:52 PM EDT

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

Kids' Ideas for the Car of the Future Will Warm Your Cold, Old Heart Concepts in Toyota contest could save the world

Live long enough and you just might see an automobile that sucks up discarded plastic bottles anteater-style through its front and spits them out the back as recycled plastic bricks…

August 7, 2014, 3:10 PM EDT

Kids on Vine Are Weirdly Obsessed With Spoofing 'I've Fallen and I Can't Get Up' Mrs. Fletcher would be proud

If the true measure of an ad's popularity is the afterlife it enjoys through parody and satire, then this 1989 LifeCall ad—featuring Mrs. Fletcher and her infamous line, "I've fallen…

July 31, 2014, 12:00 PM EDT

The 5 Things Marketers Are Saying About Vine's Loop Count Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

July 2, 2014, 4:56 PM EDT

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