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Topic: Vine

Candy Maker Sweet on Vine, Instagram After Facebook Reach Drops 73% Red Vines has 'wake-up call'

Facebook's well-publicized squeeze on organic content has slashed Red Vines' organic reach 72.9 percent over the past year, and Sour Punch's reach is down 78.1 percent, the American Licorice Co. revealed…

October 16, 2014, 4:40 PM EDT

Top 10 Stop-Motion Artists Doing Brilliant Work for Brands on Vine Throwing the industry for a loop

Pause your day, and take a look—or three or four—at these brilliantly crafted Vines. Marketers are finding a way to tap into the short-form nature of the medium by working…

September 24, 2014, 12:12 PM EDT

Yammer Co-Founder Debuts 'Vine for Audio' But will six-second voice clips get people talking?

Alan Braverman co-founded Yammer, the social-network-styled workflow management system for businesses that Microsoft purchased in 2012 for $1.2 billion. So, the Silicon Valley veteran knows a thing or two about…

September 19, 2014, 11:49 AM EDT

Meet the Man Who Unlocked the Secrets of Mobile Marketing Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

September 14, 2014, 7:31 PM EDT

These Web Stars Are Beyond 'Vine Famous' Nash Grier, King Bach, Princess Lauren, others latch onto brands, TV, music

The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only…

September 14, 2014, 7:31 PM EDT

Clorox Enters Brand Fray at Fashion Week Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…

September 5, 2014, 1:53 PM EDT

Gander.tv Launches Weekly Shows With Vine Stars Site debuts national, paid content

Gander.tv, founded as an ad-supported streaming video guide to New York nightlife, is moving into the national content market with shows created and hosted by Vine superstars Nash Grier and…

August 28, 2014, 1:12 PM EDT

Vine Just Got Much Better for Marketers Now allows footage shot from any camera

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to…

August 20, 2014, 2:15 PM EDT

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

August 15, 2014, 4:52 PM EDT

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

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