Advertisement

Topic: Viewability

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues 2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

December 24, 2014, 8:00 AM EST

This Infographic Shows How Worried Digital Advertisers Are About Viewability The buyer-seller debate continues to simmer

A great debate in digital advertising is brewing around the issue of viewability that will only heat up after the calendar flips to 2015. According to The Wall Street Journal, the…

December 23, 2014, 9:02 AM EST

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

September 30, 2014, 4:45 PM EDT

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar 63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

September 11, 2014, 8:41 AM EDT

The New Video Ad Viewability Metric Is Drawing Scrutiny Advertisers not happy that impressions count after 2 seconds

The Media Rating Council today is adopting a viewability metric, or “currency,” for online video ads that defines when viewable display impressions count. It’s the industry’s first attempt to address…

June 30, 2014, 12:01 AM EDT

Facebook to Expand Ad Video Metrics Brands can learn who is watching and for how long

Brands will be getting more insight into how many times their ads are viewed on Facebook, the social network announced on Monday.    "People are spending more and more time watching videos…

May 5, 2014, 12:11 PM EDT

Advertisers Seem to Care More Than Publishers About Seeing Ads Study says 2014 will be a big year for viewability

Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands would like to make sure people…

November 20, 2013, 2:52 PM EST

Ads Above the Fold Are Not More Viewable So why are they priced at a premium?

Roughly half of online ads are going unseen, per various reports. This is creating a nightmarish scenario for advertisers who face the prospect of wasted spending while publishers are left…

July 21, 2013, 10:39 PM EDT

Advertisement