Topic: Viewability

Pandora Wants to Go Beyond Viewability and Test Audio-Based Ad Measurement

Inks deal with Moat to count display and video promos

Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to…

To Help Fight Fraud and Piracy, GroupM Has Named a 'Brand Safety' Executive

John Montgomery takes on a new role

GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety. Reporting up to global chief digital officer Rob Norman,…

Why It's Time for Marketers to Rethink Metrics and Performance Indicators

Digital is changing the path to ROI

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their…

HealthiNation Tells Advertisers Its Viewers Aren't Just Browsing, They're Finishing Videos

'And they'll watch your advertising,' too

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a…

This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

Authenticated Digital tackles transparency

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its…

This New Viewability Tool Aims to Put Publishers and Marketers on the Same Page

Integral Ad Science tries to match up measurements

While the subject of viewability has gained plenty of steam among marketers over the past few years, brands and publishers often grade their ads on different metrics. Today, measurement firm Integral…

How the MRC Is Transitioning From Measuring Desktop Viewable Ads to Mobile

6 questions with the media watchdog

Advertisers are starting to demand chargeable mobile impressions from the Media Rating Council after it announced plans in May to address the issue. But with smaller screens and fast-scrolling fingers,…

GroupM Singles Out Piracy Websites as Marketers' Next Ad-Fraud Headache

Costing advertisers $200 million a year

As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in bogus traffic while also…

Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Offers premium option and third-party verification

Brands have long lamented the possibility that Internet users don't actually see the ads they pay for. Well, Facebook today introduced a premium buying choice that should quell some of that…

Marketers React to Mobile Viewability Criteria, as Challenges Loom

Media Rating Council develops guidelines

Earlier this week, the Media Rating Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets. The…