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Topic: Verizon

How Super Bowl 50 Could Give a Boost to Verizon's Go90

Streaming live concerts, and the Big Game

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to…

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands

Super Bowl host venue ‘sliced into a million pieces’

  With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro  When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

Verizon Is Giving Away Tons of Free Stuff on One of the Year's Biggest Travel Days

‘Thanksgetting’ offers Wi-Fi, Amazon downloads

Even if you're excited to cram stuffing and turkey down your gullet tomorrow, traveling with the 47 million other people expected to do so this Thanksgiving can be exhausting. Enter: Verizon.…

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Cummins & Partners buys dc3

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand…

How Arianna Huffington’s Idea for a Blog Changed the Media Industry Forever

Adweek’s 2015 Brand Visionary honoree

In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner. With its richly carved wooden accents and overstuffed cushions, the sofa…

Does Best Western's New Logo Approach Accomplish Its Goal of Freshening the Brand?

Designers applaud the idea, but not necessarily the result

Best Western International is checking out, and Best Western Hotels & Resorts is checking in. Along with tweaking its name this week, the 69-year-old hotel chain, which operates more than 4,100…

Tim Armstrong Says AOL Is in the 'Best Position' to Fight Ad Blocking

String of acquisitions will keep it ahead

With the proliferation of ad blockers threatening to wipe out not only ads but also content from publishers' sites, AOL chief Tim Armstrong has every reason to be concerned. But during an…

Do We Need Another Video Platform? Verizon Thinks So

Go90 launches with exclusive Publicis ad deal

Tim Armstrong sees the future of content is mobile. So, at a glitzy event that included performances by Snoop Dogg and Alabama Shakes, the AOL CEO pulled back the curtain…

Wieden + Kennedy Waxes Metaphorical in First Full Campaign for Verizon

12 ads make the case for quality

Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review. And this week, after introducing a sleeker logo,…

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