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Topic: Verizon

Design Team Behind New Verizon Logo Says It's Meant to Be Flexible, Not 'Clever or Flashy'

More of a refresh than a rebrand

Google isn't the only brand to revamp its visual identity this week. Verizon just threw its hat into the redesign ring with its first new look in 15 years.  The updated…

MTV Is Making Periscopes for Taco Bell During This Weekend's VMAs

24 brands signed on for 'millennial Super Bowl'

MTV has a TV problem. Its core demo of teens and young adults is watching less TV than ever before, which is why the Viacom-owned network has cooked up an elaborate social…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

AOL's Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

Builds 5 new video formats

AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it…

Vice Will Deliver Original Content for Verizon's New Mobile Video Service

Deal also includes Autobiographies series

While Vice has remained quiet about its planned TV channel, the millennial-oriented network has inked a deal with Verizon to be on the telecom giant's upcoming mobile video service. The multiyear deal…

If AOL Buys Millennial Media, It Will Have Reeled In One of Mobile's Last Available Big Fish

A timeline of rapid-fire acquisitions

According to a TechCrunch report Wednesday, AOL is in talks to acquire Millennial Media for $300 million to $350 million, which would give the company's mobile business a boost. Millennial…

Mcgarrybowen Creates a Mobile Game That Can Defend the Earth Against Real Asteroids

Verizon project gets otherworldly intro at Cannes

CANNES, France—It's just advertising. It's not like we're trying to save the world. Tom Sewell, chief innovation officer at mcgarrybowen, remarked Friday here at the Cannes Lions festival on how many…

It's a Done Deal: AOL Is Now Part of Verizon

Hints at launch of new video product this summer

Less than two months after the deal was announced, Verizon has closed on its $4.4 billion acquisition of AOL. AOL CEO Tim Armstrong will take on the added responsibility of overseeing…

AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

Here's why: the data

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its…

UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash

#NeverSettleForVerizon reaps negative tweets

T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad,…

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