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Topic: Verizon

Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year

Holiday ad spending is up 13.7 percent over 2015

Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of…

Why the Macy’s Thanksgiving Day Parade Is a 'Dream' for Brands

Last year over 40 million viewers tuned in

Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the…

Infographic: What People Are Saying on Social Media About Their Wireless Carriers

Sentiment is surprisingly positive

Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in…

Yahoo Beats Third-Quarter Earnings Expectations, Even as Verizon Deal Faces Uncertainty

Mobile gains ground in overall revenue share

Yahoo's third-quarter earnings were better than expected, giving the ailing tech giant a sliver of good news amid concerns of a data breach and growing doubts about its impending acquisition…

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

Taboola's CEO on the power of people and appreciating your foes

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her…

Yahoo Just Disclosed That 500 Million User Accounts Were Hacked in 2014

'State-sponsored actor' committed the breach

Half a billion Yahoo accounts were hacked in 2014 by a "state-sponsored actor" that resulted in users' information being stolen, the company revealed Thursday. A statement from the Sunnyvale, Calif.-based internet…

Rauxa's First CMO Shares Why She Left a Holding Company for an Indie Agency

Laurel Rossi says she likes the diversity efforts, 'progressive culture'

Rauxa, the California-based agency that is the largest such organization in this country currently owned by a woman, hired agency veteran and entrepreneur Laurel Rossi to serve as its chief…

Arianna Huffington Is Leaving The Huffington Post

Site co-founder will launch new company Thrive Global

Arianna Huffington is leaving The Huffington Post, a site she co-founded 11 years ago. Her new venture will take her right back to where it all started.  I thought HuffPost would…

In the Midst of Its Sale to Verizon, Yahoo News Saw Record-Breaking Traffic

44 million video views during RNC and DNC

Yahoo News set out to produce an unconventional two weeks of convention coverage. In the end, the site generated 60 million page views from 236 stories, and 44 million streams…

Tumblr Is Debuting Ads That Will Pay Its Bloggers a Cut of the Sales

Move comes days after Verizon-Yahoo deal

Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted.…

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