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Topic: Unilever

Fun Prank or Abuse of Power? Cops Pull Over Drivers to Give Them Ice Cream

Not everyone's cool with ad featuring real deputies

Their intentions were good, but this ad about real police stopping motorists to give them free ice cream has left some critics saying the feel-good attempt is little more than…

How Real Women Would Actually Respond to a Dove 'Experiment'

'I don't think I look like a zoo animal'

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves.  A new parody video…

Dove Billboard Tells New Jersey to Be Proud of Being the Armpit of America

Ad quickly raises a stink

Dove's billboard attempting to redefine New Jersey's reputation as the "Armpit of America" seems to be getting the state in quite a lather. The backlash, while not unexpected, is especially…

Emotionally Charged Ad Asks, 'Why Bring a Child Into This World?'

Errol Morris partners with Unilever for short film

Unilever asks a heavy question—"Why bring a child into this world?"—in a four-minute video touting Project Sunlight, its new  global sustainability initiative. The consumer-goods titan created the short film in…

Unilever Shampoo Gives You Hair So Strong, You Can Make Violin Bows Out of It

No, really, they did it in Manila

When you hear the words human hair orchestra, don't you just imagine Hannibal Lecter conducting? Not so for this Unilever-sponsored stunt in the Philippines from JWT Singapore and JWT Manila.…

Dove Lets Women Give Facebook Advertising a Makeover

Australian app counters body-hating ads

Dove Australia has created the world's first makeover targeted at advertisements instead of women. Created by Ogilvy, the campaign introduces an app that lets Facebook users choose a feel-good message…

Desperate Moms Driven to the Brink of Sanity Choose Ragú

Trying everything to get kids to eat

Barton F. Graf 9000 is breaking a new campaign for Unilever's Ragú spaghetti sauce built around how desperate mothers get their children to eat dinner. The first spot is below.…

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