Topic: Unilever

Q&A: Unilever's Global Marketing Chief on Busting Gender Stereotypes in Advertising

#Unstereotype initiative aims to level playing field

Brands are increasingly addressing the issue of gender stereotypes. In June, Unilever launched #Unstereotype, an initiative that aims to level the playing field in terms of how gender is portrayed in…

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne,…

Is Boring, Oregon, Really Boring? Find Out in This Wonderfully Weird Ad Shot There

Ogilvy's charming film has just one small problem

Pop culture is full of stories about people trying to escape the boring-ass town they were born in. Not so in Boring, Oregon. As one inhabitant remarks, "Nobody leaves. They…

Unilever Buys Dollar Shave Club in Reported $1 Billion Deal

The grooming company's innovative ad strategy pays off

Being a disrupter might land you a billion dollar deal. That's the case for Dollar Shave Club, which has reached an agreement with Unilever for the consumer packaged goods giant…

3 Keys to Bringing a Global Campaign to a Local Market

Unilever CMO says today's goal is 'mass customization'

CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course. "We have gone from mass marketing to mass customization," said Keith Weed,…

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

'Groceries Not Guns' takes top prize, a first for Canada

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards. The win, for the "Groceries Not Guns" campaign, makes Moms Demand Action the…

This Unilever Brand Paired Up People With the Same Taste in Food to See if They Fell in Love

New film for Knorr from 'First Kiss' director

Single strangers were asked to go on blind dinner dates and feed their potential matches while being filmed for a new campaign from Knorr. The 177-year-old Unilever brand's thinking? That…

Axe May Have Stolen 'Shower Thoughts' From Reddit. Here's What It's Doing to Make Things Right

Will collaborate with redditor behind the post

Earlier this month, Axe released its latest campaign, "Shower Thoughts." It was quickly accused of being stolen from a subreddit, called, you guessed it, "Shower Thoughts." The Unilever brand today released…

Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

#SpeakBeautiful gets personal with customized analysis

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem. The team launched a…

Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps

They're millennial marketing gold

More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.  Robert Candelino, marketing vp for Unilever, quickly…