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Topic: Unilever

Hellmann's Parent Company Says Organic Brand 'Just Mayo' Isn't Actually Mayo Unilever files false-advertising suit against rising competitor

In a modern-day version of David and Goliath, multi-billion-dollar food behemoth Unilever, which makes Hellmann's and Best Foods mayonnaise, is suing startup Hampton Creek over its branding. Hampton Creek sells Just…

November 11, 2014, 2:39 PM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Upworthy Claims It Can Deliver Its Positive Spin for Brands Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

October 13, 2014, 5:22 PM EDT

How Ads That Empower Women Are Boosting Sales and Bettering the Industry Advertising Week panel spotlights 'fem-vertising'

They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these…

October 3, 2014, 12:15 PM EDT

It's What You Do With Big Data That Counts Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

September 29, 2014, 6:04 PM EDT

Mentoring Is the Theme of Dove's New Campaign Features Stanford's football coach in a heavy social media push

Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their…

September 4, 2014, 10:57 AM EDT

Pinterest Pitches Analytics to Brands Social player takes its site metrics directly to marketers

Pinterest has unveiled a stats dashboard designed to help brands understand what kind of consumer reach and interactions they're achieving on the social-pinning platform.  The free tools can show such players…

August 26, 2014, 10:48 AM EDT

MTV Brings Back House of Style as Multiplatform Native Ad Integrates two of its iconic shows with Unilever brands

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever-sponsored relaunch of the series online and on-air. "We're looking at it as a…

August 8, 2014, 10:34 AM EDT

What Foursquare's Looming Data Mean to Advertisers As it targets Yelp's mobile-local lead

So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a…

August 8, 2014, 7:36 AM EDT

Gwyn Jones Steps Down as CEO of BBH Neil Munn, COO and ex-Unilever marketing leader, takes top job

Gwyn Jones has unexpectedly stepped down as CEO of Bartle Bogle Hegarty, two years after Publicis Groupe took full control of the London-based agency. Jones, who has spent his entire 27-year…

August 5, 2014, 10:15 AM EDT

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