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Topic: Under Armour

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

What Were the Best Ads of 2014? Join #AdweekChat Today to Share Your Picks

Twitter chat begins at 2 p.m. ET

The end of the year is always an exciting time to look back at the funniest, most powerful and truly innovative advertising that emerged in the past 12 months.  We've already…

How Carhartt Found Its Groove With Fixers and Hipsters

Brand's top marketer on going from boots to beer

Tony Ambroza and the Maker Movement arrived at the Dearborn, Mich., offices of Carhartt about the same time four years ago. With stints at Nike and Under Armour under his…

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business

Gap Factory isn’t the first brand to suffer

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12. But Cruz wasn’t the only one feeling the pain as…

Today's #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry

Twitter chat begins at 2 p.m. ET

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women. Messages of…

This Agency Is Trying to Raise Millennials' Blood Pressure

160over90 brings a human element to its marketing

Specs Who Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCO What Agency focused on sports, lifestyle and higher-education projects Where Philadelphia When 160over90’s founders opened their shop in 2001, they knew right away…

Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her

Supermodel gets tough in potent Droga5 spot

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a…

Adweek's Top 5 Commercials of the Week: July 25-Aug. 1

Cars and Carl's, a boat and a ballerina. Vote for your favorite spot

By car or by boat, brands are trying out new vehicles this week to drive consumers down the path to purchase. Only one of them is actually selling an automobile—German compact-car…

Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour

Inside the brand's biggest-ever women's ad campaign

Under Armour is shifting creatively from brawny footballers to ballerinas. Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad campaign in…

Adobe-SAP Deal Brings Ads and CRM Together

Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

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