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Topic: Under Armour

Ad of the Day: Under Armour Unleashes a Wild and Furious New Ad With Cam Newton

UA's Adrienne Lofton takes us through Droga5's latest epic

Under Armour had a huge hit with its Michael Phelps "Rule Yourself" spot, which broke in March and helped drive the sportswear brand through the Olympics last month. Now, UA tells…

Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever

New data reveals the secrets behind its social success

This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way. Outside of his extensive hardware collection, Phelps…

David Droga Tells Us His Top 10 Droga5 Campaigns to Celebrate a Decade in Business

From 'The Great Schlep' to 'Friends Furever'

  2016 marked a major milestone for Droga5. This summer the agency celebrated its 10th anniversary, and while creative chairman…

In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location

Brand also signs deal to sell its products in Kohl's stores

After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight. This morning, the brand—which has earned attention in recent years for visually striking…

Bryce Harper Sweats the Numbers in His Snazzy New Under Armour Ad (and Shoes)

But they're not the endgame

Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important—their feet. Under Armour is out with a new campaign…

New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each

U.S.'s top performers explain their success

It was a good year to be a New York agency at the Cannes Lions International Festival of Creativity with McCann New York, Grey New York and Droga5 all scoring…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

Harvey Nichols and Under Armour Take Top Film Lions at Cannes

adam&eveDDB and Droga5 celebrate Grand Prix wins

CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under Armour took the…

Why Video-Game Stephen Curry Is Thrilled About Real-Life Stephen Curry's MVP Award

Under Armour and NBA 2K16 team up for fun stunt

Something strange happened with Stephen Curry this season—well, stranger than his usual otherworldly feats. The real-life Stephen Curry started playing so ridiculously well that he began to outpace the NBA…

5 Ways Historically Male Brands Are Now Reaching Out to Women

Lessons from the NFL, Adidas, Harley Davidson and others

It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman,…

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