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Topic: Under Armour

Retailers Are Increasingly Using Real People’s Social Pics Goodbye SoHo, hello Main Street

E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs. But e-retailers are increasingly switching out those slick product…

September 15, 2013, 10:09 PM EDT

Leon Sandcastle Signs Fake but Funny Endorsement Deal With Under Armour NFL Network's Super Bowl character keeps on giving

Leon Sandcastle isn't real, but that doesn't mean he's not going places. In fact, the imaginary Hall of Fame cornerback, played by Deion Sanders in Grey New York's amusing Super…

April 11, 2013, 10:52 AM EDT

In Unorthodox Arrangement, Marketer Has Dual Roles Can Red Peak chairman really also be client Acer's CMO?

Where are the checks and balances? A few weeks ago when PC maker Acer hired Red Peak Group to overhaul the Taiwanese company’s global marketing efforts, it also appointed a…

September 17, 2012, 6:10 AM EDT

Under Armour's 'Largest-Ever' Push for Women Facebook, Twitter and cable TV ads target fitness-minded females

Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused…

September 11, 2012, 12:08 PM EDT

'Esquire' Goes to the Office With Spinoff October supplement tackles life at work

At first glance, there seems to be no lack of work-related publications for the modern man. But take away the lists of enormous companies (or their enormously wealthy CEOs) and entrepreneurial…

September 10, 2012, 12:01 AM EDT

Under Armour Does Backward Somersaults in Dizzying New Spot CP+B pitches UA Spine running shoes

Pretty nice camerawork on this new Crispin Porter + Bogusky spot for Under Armour's UA Spine running shoes—a commercial that's not recommended viewing for anyone susceptible to motion sickness. (The…

July 9, 2012, 1:38 PM EDT