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Topic: UM

UM Lands CVS Media Account, the Agency's Second Big Win of the Summer

Fresh off adding Coke to the client roster

So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS…

Will Kraft Foods Group Launch a Media Review in the Coming Weeks?

It's just the latest challenge for Starcom

It was only a matter of time: Kraft Foods Group is expected to announce a media review in the coming weeks, sources said. It's not immediately clear if the process will…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

After Working With the Same Agency Since 1981, American Airlines Launches Global Review

Creative and media are up for grabs

American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American's longtime agencies McCann Erickson,…

Accounts in Review: Creative Searches Pick Up, a Bit

Olive Garden begins, DraftKings winds down

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's expected…

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

Agency nabs Royal Caribbean and Scotts

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts…

Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders

Joins the ranks of Coke, Citi, SC Johnson, Wells Fargo

Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to a…

Accounts in Review: Royal Caribbean Nears Its Media Decision

General Mills, meanwhile, enters the search spree

Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today to…

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