Topic: UM
For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…
Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…
McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic…
Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate…
Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…
Charles Schwab has hired Crispin Porter + Bogusky as its new lead creative agency. The selection came after a review that began in September. Four agencies pitched the business and Charles…
Interpublic confirmed a reorganization among the ranks of senior management at its Mediabrands unit: UM global CEO Jacki Kelley, has been named North America CEO, president of global clients at…
Media piece down, creative piece to go. The United States Postal Service, in a piecemeal do-over of its advertising review, has shifted its media responsibilities to UM, after 10 years at…
Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this…
In two weeks, Jim Hytner starts as worldwide CEO of Initiative, replacing Richard Beaven, who held the job for four years. Unlike Beaven, Hytner will be based in the U.K.,…
