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Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

January 23, 2015, 7:22 PM EST

BMW Will Promote Its Plug-In Car at the Super Bowl Three luxury automakers vie for best spot

The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back. Lead creative agency Kirshenbaum Bond Senecal + Partners is producing a 60-second…

January 15, 2015, 12:06 PM EST

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

January 9, 2015, 2:01 PM EST

Accounts in Review: Phew! What a Busy 10 Days 5 marketers hire new shops in the run-up to the holiday

When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral…

December 26, 2014, 11:27 AM EST

Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media Macy's shifts its multicultural account

Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute…

December 12, 2014, 11:28 AM EST

MediaVest Ends the Year With a Shot of Jack Daniels Wins Brown-Forman's global media account

A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman,…

December 5, 2014, 11:28 AM EST

Accounts in Review: Cadillac Finds a New Home as Brown-Forman Ends Its Search 'Tis the season to be pitching

For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its…

December 5, 2014, 10:30 AM EST

Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision Johnsonville sausage review heats up

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the…

November 28, 2014, 8:05 AM EST

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

Build-A-Bear Names a Lead Creative Shop

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…

November 14, 2014, 1:22 PM EST

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