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Topic: UM

Johnson & Johnson's Media Search Excludes the U.S.

Joins packaged goods pals on the review circuit

Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying. J&J's search covers overseas markets and does not include North America or Brazil. Media spending in…

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Reviews total $8.3 billion in spending, so far

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of…

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Retailers turn to marketing to ignite business

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle…

Chemical Company Joins Staggering List of Marketers to Launch Media Reviews

15 companies with annual business worth $7.23 billion

Marketers apparently have a fever right now, and the only prescription is more media reviews. The latest is BASF, which is reviewing its global planning and buying business, now handled by…

Accounts in Review: PHD Becomes a Leading Player on SC Johnson

Royal Caribbean completes creative search as media contest winds down

In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around…

Accounts in Review: CVS' Media Search Follows a Creative Shift

Retailer splits searches but stays loyal to Pile + Co.

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile +…

Accounts in Review: Insurers Get the Urge to Search

New York Life follows Humana and MetLife

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, after…

Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

Jennifer Hohman joins agency from IPG Mediabrands

Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global…

Accounts in Review: Coke Joins the Long List of Media Searches

And Hershey expands its creative roster

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27…

Only Roster Shops Will Get a Crack at Coke's U.S. Media Account

Incumbent MediaVest competes with 3 of the brand's global partners

Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair. Incumbent MediaVest is competing against three agencies that handle Coke business overseas: MediaCom, Carat…

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