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Carat Is the Big Winner in MasterCard's Global Media Review Wins all but Latin America, which stays at UM

Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including…

February 5, 2014, 4:05 PM EST

Microsoft Launches Global Review of Marketing Services Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

January 13, 2014, 9:09 PM EST

MasterCard Launches Media Review Comes after hire of new CMO

MasterCard’s new chief marketing officer Raja Rajamannar has launched a global media agency review, after joining the company in September. The financial services company's lead media agency is Interpublic Group's Universal…

November 13, 2013, 4:16 PM EST

McCann, UM Win Lockheed Martin Beat finalists Arnold, Doremus

Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said. Last year, Lockheed Martin spent nearly $4 million in measured…

October 8, 2013, 10:57 AM EDT

UM Wins Hershey's Global Media OMD was incumbent

The Hershey Co. consolidated its global media planning and buying at Interpublic's UM network, sources said. Finalists in the review included Publicis Groupe’s Zenith and incumbent Omnicom’s OMD. In July, when Hershey's…

August 26, 2013, 9:39 AM EDT

Nationwide Consolidates Its Media Account at UM Account previously was split among several shops

Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop. UM, out of its offices in New York and Detroit, will handle planning…

August 2, 2013, 11:46 AM EDT

Suzanne Powers Takes Top Strategy Job at McCann Moves from CP+B

Suzanne Powers, global strategy officer at Crispin Porter + Bogusky, is moving to McCann Erickson as evp, chief strategy officer. She succeeds Daryl Lee who in February was named global…

June 11, 2013, 6:12 PM EDT

IAB Fires Back With an Open Letter to Digital Buyers CEO Rothenberg calls for agencies to address fragmentation issues

For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…

May 9, 2013, 6:31 PM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

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