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Topic: Turbotax

Web Design Company Will Have Ads During Super Bowl Alongside Global Brands Squarespace makes a bold move

Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl. Amid a field of global brands and top-tier ad…

January 10, 2014, 3:21 PM EST

Adweek's Top 5 Commercials of the Week: Jan. 3-10 It was a very good and very bad week for moms. Vote for your favorite spot

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.  Three of our…

January 10, 2014, 7:44 AM EST

Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign W+K on your amazing year

Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life! That's…

January 7, 2014, 3:31 PM EST

Wieden + Kennedy Takes on Tax Preparation TurboTax leaves Dailey after 11 years

The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old…

July 16, 2013, 6:02 PM EDT

TurboTax Down to Finalists Decision in early July

Four finalists are competing to become the new lead shop on TurboTax: Wieden + Kennedy, Crispin Porter + Bogusky, Campbell Ewald and Goodness Mfg., sources said. An Intuit rep confirmed the…

May 31, 2013, 3:33 PM EDT

TurboTax Contacts Creative Agencies Brand's media spending hovers around $100 million a year

As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a…

May 16, 2013, 2:44 PM EDT

Banking Mobile Apps Used by 58% of Consumers IAB-led study shows power of virtual wallet

The virtual wallet appears to be catching on fast. Fifty-eight percent of consumers now use their bank's mobile app while an additional 25 percent are aware that the technology is available,…

April 11, 2013, 9:00 AM EDT

Tax Software Brands Are Battling Hard for Market Share Will brick-and-mortar chains survive?

While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the…

April 1, 2013, 10:56 PM EDT

Be Careful What You Tweet, Pin or Check Into—Someone's Watching LocalResponse testing social retargeting tool

In April you may have tweeted how much you hate doing taxes. Sometime later you may have been browsing the Web and noticed ads for TurboTax popping up. That probably…

May 24, 2012, 6:57 AM EDT

10 Ads About Taxes to Watch Instead of Filing Yours For Tax Day, the most-viral tax spots online

Tax Day is April 15, except this year it's not. This year it's April 17—because April 15 is a Sunday, and April 16 is Emancipation Day, a holiday, in the…

April 12, 2012, 2:38 PM EDT

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