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Topic: Turbotax

Wieden + Kennedy Prepares Its Super Bowl Ads in a Space Designed to Inspire

Portland-based shop stays true to its 'humble Oregonian roots'

Wieden + Kennedy knows Super Bowl ads. In the agency's 34-year history, it has worked with 15 clients to create Big Game-worthy spots. On Sunday, W+K will air its 50th…

James Lipton Lands Starring Role in TurboTax Super Bowl Ad, Then Is Abruptly Dumped

W+K teaser spoofs celebrity endorsements

It was a plum role he might have eventually discussed at length with his fellow thespians on Inside the Actors Studio. But alas, James Lipton's chances at the biggest commercial…

Super Bowl Ads Low on Testosterone, High on Cultural Awareness

After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

TurboTax Is Returning to the Super Bowl With More Comedy From Wieden + Kennedy

William H. Macy steps in for John C. Reilly

TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most…

Web Design Company Will Have Ads During Super Bowl Alongside Global Brands

Squarespace makes a bold move

Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl. Amid a field of global brands and top-tier ad…

Adweek's Top 5 Commercials of the Week: Jan. 3-10

It was a very good and very bad week for moms. Vote for your favorite spot

In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring.  Three of our…

Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign

W+K on your amazing year

Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life! That's…

Wieden + Kennedy Takes on Tax Preparation

TurboTax leaves Dailey after 11 years

The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old…

TurboTax Down to Finalists

Decision in early July

Four finalists are competing to become the new lead shop on TurboTax: Wieden + Kennedy, Crispin Porter + Bogusky, Campbell Ewald and Goodness Mfg., sources said. An Intuit rep confirmed the…

TurboTax Contacts Creative Agencies

Brand's media spending hovers around $100 million a year

As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a…

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