Topic: TubeMogul

TubeMogul Is Down With GRPs

Video ad buying firm rolls out planning tool BrandPoint

Advertisers want TV-like ad buying for Web video. Publishers want TV money. Which is why retrofitted metrics like Nielsen’s Online Campaign ratings have taken off big time, despite imperfections. The problem, according…

Group of Web Video Companies Band Together to Ensure Ads Are Viewable

Working in conjunction with 4A's, IAB, ANA

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…