Topic: Trident Gum

Mondelez Asks Startups to Shake Up Grocery Shopping in the Next 90 Days

Can they sell more crackers and cookies?

Could technology push you to buy an extra pack of Oreos the next time you're grocery shopping? With more people glued to smartphones as they shop, Mondelez—the parent company of…

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

This Guy Has the Second-Most Followed Account on Vine

Marketers are taking notice

YouTube already has a well-established constellation of star creators, and now a similar community is cropping up on Vine, Twitter’s social video network. One of the platform’s standouts is Nicholas…