Topic: Tourism

@Sweden Twitter Campaign, Nike+ FuelBand Each Take a Cyber Grand Prix Swedish work honored despite recent furor

CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…

June 20, 2012, 3:32 PM EDT

Giant Vending Machine Dispenses Bikes and Kayaks for Tourism British Columbia Larger-than-life San Francisco installation

I can't help but think that Tourism British Columbia is showing off a little bit with the giant 14-foot tall, 10-foot wide bike-and-kayak-dispensing vending machine it built in San Francisco.…

June 1, 2012, 11:08 AM EDT

Ad of the Day: I ♥ NY The logo's heart symbol makes way for other New York sketches in BBDO's new campaign

New Yorkers have an opinion about everything. True to form, when it comes to the "I ♥ NY" logo, some say they want it left alone. New summer tourism commercials replace…

May 31, 2012, 1:32 PM EDT

Welsh Village Covers Itself in QR Codes, Linked to Wikipedia, in Tourism Effort Residents and businesses go to town

We recently considered the heretofore blasphemous notion that QR codes are not, in all instances, a complete waste of time. Here's more evidence that they can sometimes be interesting and…

May 21, 2012, 1:18 PM EDT

Ad of the Day: Brand USA Roseanne Cash sings for America in the country's first major tourism campaign overseas

It's a daunting client to have—the United States of America. And yet, undaunted, JWT this week unveiled the first comprehensive tourism marketing campaign for the U.S. aimed at overseas visitors.…

April 25, 2012, 12:33 PM EDT

Euro RSCG Bows Atlantic City Campaign Effort eschews casinos for beaches, spas

Can you successfully market a city synonymous with gambling without emphasizing its casinos? Well, a new “Do AC” campaign from Euro RSCG and the Atlantic City Alliance attempts to do…

April 12, 2012, 10:39 AM EDT

Tourism Ads for Lazy People Don't feel like traveling? Check out these destinations closer to home

"Bored? Scroll the infinite pages of the Internet. A refreshing way to waste the day!" That headline tops one of H. Caldwell Turner's amusing "Travel Posters for Lazy People" over…

March 16, 2012, 9:53 AM EDT

Draftfcb Interns Break Through With Jamaica Wallscapes in NYC Greenhouse newbies score big

At some agencies, interns get thrown in the dungeon for getting the coffee orders wrong. Not so at Draftfcb in New York, where a couple of interns from the Miami…

February 17, 2012, 11:12 AM EST

Gallery: Draftfcb's Jamaica Wallscapes

North Dakota Baffled by Outcry Over Tourism Ad 'Arrive a guest. Leave a legend' execution is pulled

North Dakota. What happens there, stays there … for a few days. Then it gets bounced from the state's Facebook page and expunged from the tourism division's online catalog. Such…

January 19, 2012, 7:43 AM EST