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Topic: Tour de France

Twitter's Video Ads Doubled Consumer Engagement for Bike Brand

How Specialized won the Tour de France

Specialized Bicycling Components had a terrific close to July. Last weekend, Italian cyclist Vincenzo Nibali won the Tour de France while riding one of the company's 22-speeds, and then sales…

Lance and Lennay Week: 5 Brands That Got Hurt

Tour de France, Notre Dame and ESPN take hits

The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire,…

Other Lance Armstrong Sponsors Follow Nike

A-B, Radio Shack, Trek among them

After being fired by Nike, Lance Armstrong is losing the support of many of his remaining endorsement partners: Anheuser-Busch; Radio Shack; Trek Bicycles; Easton-Bell, the maker of Giro helmets; FRS,…

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