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Topic: Tiger Woods

Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf

Plus other athletes' income stats

The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2…

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game

A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter

Jordan Brand's round of respect for a retiring legend

Respect. That’s what Derek Jeter of the New York Yankees is about. Everyone from Tiger Woods and Michael Jordan to Yankee haters tip their caps to Jeter in an epic…

Fox Sports Grabs Rights to Golf’s U.S. Open

High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

Spirit Airlines Begins Advertising Search

Low-cost carrier markets mainly online

Spirit Airlines is contacting agencies about its creative and media business, according to sources. The carrier, which spends most of its marketing dollars online, has a budget of more than $5…

What Is 'Mudvertising' and Why Are Marketers Diving In?

It's not about winning

Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top brands…

Tiger Woods' Road Back to Golf's Spotlight

He didn't win at Augusta, but he's back on everyone's radar

The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National. Instead, Australian Adam Scott wore the…

Kirshenbaum Joins Nike Roster With SB Ad

Sports stars pump up Eric Koston in spot

Eric Koston is so legendary, even Tiger Woods is talking him up. So says a new TV ad from Nike. If you're wondering who Eric Koston is—he's a veteran pro skateboarder,…

Top 10 Commercials of the Week: Jan. 11-18

Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

Get Real

Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

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