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Topic: Tiffany & Co.

How Tiffany’s Iconic Box Became the World’s Most Popular Package This robin’s egg blue is trademarked

For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with…

September 22, 2014, 7:28 AM EDT

Tiffany Launches Global Media Agency Review Luxe brand spends over $100 million annually

Tiffany & Co. has launched a global media review, with agencies receiving RFPs for a brand that spends over $100 million annually. The search to consolidate media, currently handled by multiple…

July 9, 2014, 2:44 PM EDT

O&M Wins Tiffany Creative Lead Prevails over BBDO, TBWA

After a four-month review Tiffany & Co. has a new global creative partner: Ogilvy & Mather. The WPP agency will service the business out of New York and Paris. The assignment…

February 24, 2014, 7:31 AM EST

Perspective: I Gotta Wear Shades Celebrities made Ray-Ban sunglasses cool. So why is the brand touting unknowns?

The day that someone writes the definitive manual on how to be cool, there’ll have to be a chapter devoted to sunglasses. And while every brand from Ralph Lauren to…

September 13, 2012, 6:23 AM EDT

Edward Burns Helps Tiffany Tell Stories of NYC Proposals

Tiffany & Co. slobbers all over New York City with its new website that highlights Manhattan's romantic possibilities. The site launch included a short film by Edward Burns called "Will…

July 27, 2011, 4:47 PM EDT

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