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Topic: Tiffany & Co.

Elle Uses Virtual Reality to Share Fashion Up Close

VR 'brings the consumer into that world'

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…

Tiffany's Gorgeous New Ad Tells Many Love Stories but Asks Only One Question

Will you?

A gay couple appears in this Tiffany & Co. spot from Ogilvy & Mather featuring various duos on the brink—or in the process—of getting engaged. (A print ad from the…

This Is Tiffany's First Engagement Ad to Feature a Same-Sex Couple

The iconic brand rings in 2015 right

Tiffany & Co. made headlines this weekend with a preview of its new campaign, featuring seven real-life couples who've all popped the question—including a same-sex couple. The real-life gay couple, a…

How Tiffany’s Iconic Box Became the World’s Most Popular Package

This robin’s egg blue is trademarked

For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with…

Tiffany Launches Global Media Agency Review

Luxe brand spends over $100 million annually

Tiffany & Co. has launched a global media review, with agencies receiving RFPs for a brand that spends over $100 million annually. The search to consolidate media, currently handled by multiple…

O&M Wins Tiffany Creative Lead

Prevails over BBDO, TBWA

After a four-month review Tiffany & Co. has a new global creative partner: Ogilvy & Mather. The WPP agency will service the business out of New York and Paris. The assignment…

Perspective: I Gotta Wear Shades

Celebrities made Ray-Ban sunglasses cool. So why is the brand touting unknowns?

The day that someone writes the definitive manual on how to be cool, there’ll have to be a chapter devoted to sunglasses. And while every brand from Ralph Lauren to…

Edward Burns Helps Tiffany Tell Stories of NYC Proposals

Tiffany & Co. slobbers all over New York City with its new website that highlights Manhattan's romantic possibilities. The site launch included a short film by Edward Burns called "Will…

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