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Topic: Thrillist

Our First Arc Awards Winners Represent the Best in Branded Storytelling

The honors cut across fiction and nonfiction, as well as digital, TV and film categories

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons…

Discovery Targets Millennials With $100 Million Investment in Digital Media

NowThis, Thrillist among the brands in the deal

Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with…

See the Cider Ad That's Been Watched 27 Million Times on Facebook in 20 Hours

Big numbers for Smith & Forge's Uncle Drew-style spot

UPDATE: A day later, the spot has more than 50 million views and counting. Here's the runaway viral commercial of the week on Facebook—an Uncle Drew-style spot created by Thrillist for…

Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

The CoLab will cook up branded content for millennial males

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency…

Red Bull Tries to Energize Millennials With Zero Calories and New Flavors

Daylight Savings launch will wake you up as clock springs forward

Red Bull and its longtime agency, Kastner and Partners, today are unveiling the energy drink brand's biggest U.S. product launch with an out-of-home and digital-video campaign. The campaign expands Red Bull Editions—drinks…

4 Lessons From Thrillist Media Group's Success in Both Content and Commerce

Advice-focused publisher is preparing to launch an agency

When it comes to men's lifestyle content online, Thrillist Media Group believes it has the market covered. Its sites—food, drink and travel-focused Thrillist; technology- and lifestyle-based Supercompressor; and men's fashion portal JackThreads—tallied…

Woman Responds to Thrillist's Job Rejection Letter by Publicly Correcting Its Grammar

More shaming on Twitter

Here's one way to deal with the disappointment of a job rejection letter: Ridicule the letter writer's poor grammar and post it to Twitter. That's how music journalist Amanda Mester dealt…

Here Are This Year's Digital Hot List Winners

Instagram, Netflix, TMZ lead 2014's tech roster

Science and Tech Publisher Purch Bolsters E-Commerce

Aims to get more revenue with new storefronts

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites—Space.com and Live Science—with more stores in the…

General Electric Creates Apollo-Inspired Sneakers

Astronaut chic for aspiring moon walkers

Would you wear moon boots? General Electric teamed up with the online shop JackThreads and designer Android Homme to build a high-top sneaker based on the lunar footwear worn by…

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