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General Electric Creates Apollo-Inspired Sneakers Astronaut chic for aspiring moon walkers

Would you wear moon boots? General Electric teamed up with the online shop JackThreads and designer Android Homme to build a high-top sneaker based on the lunar footwear worn by…

July 16, 2014, 1:48 PM EDT

Thrillist Goes Offline With Best Day of Your Life Experiential marketing takes over New York's East Village

On the longest day of the summer, Thrillist wants to make sure you’re going to have a good time. The online content-meets-commerce publisher is hosting the second annual Best Day…

June 20, 2014, 2:44 PM EDT

6 Keys to Conquering SXSW What you must know to defeat FOMO

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be…

March 7, 2014, 11:51 AM EST

Thrillist Is Launching a Tech Publication Microsoft Surface will be the premiere sponsor of Supercompressor

At a time when men define themselves by their phones as much as they do their cars, Thrillist Media Group sees an opening for a new Web publication to help…

October 6, 2013, 10:35 PM EDT

Thrillist's Shane Rahmani Moves to Electus Former MTVer will be vp of corporate development

Shane Rahmani, formerly of Thrillist, has taken a new position with Electus, effective immediately. The exec will work as vp of corporate development, reporting directly to Drew Buckley, COO and…

May 29, 2013, 4:04 PM EDT

Can Publishers Make E-Tail Pay? To succeed, print brands need to take risks

In an age where print media is trailing digital growth but display ads still aren’t pulling their weight, publishers are looking to e-commerce to drum up some extra revenue. But while…

February 5, 2013, 12:51 AM EST

Courting Old Guys via Old(ish) Media Companies are going back to email basics when targeting mature males

In younger circles, email tends to get a bad rap as an older, low-fi medium. But the endurance of brands like DailyCandy and Thrillist would seem to indicate that when…

September 25, 2012, 6:11 AM EDT

Thrillist Media Group Raises Serious Cash In a candid interview, CEO Lerer admits 'we're too email-centric'

With the announcement of its $13.1 million series A funding round, the men's lifestyle media group Thrillist has a reason to start happy hour early this Friday. Often labelled as a…

August 17, 2012, 4:12 PM EDT

First Mover: Shane Rahmani The Thrillist Media Group exec wants to get guys to spend, and not just when they're drunk

People have called Thrillist a DailyCandy for men. That a fair description? I’d say it’s a fine analogy for the Thrillist of yesterday, but the Thrillist of tomorrow is a multi-platform…

April 9, 2012, 12:06 AM EDT

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