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Topic: Television

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

How Advertisers Can Stoke Super Bowl Buzz Year Round Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

February 5, 2013, 12:06 PM EST

First Mover: Ryan Seacrest The TV host keeps growing his reach, regardless of what the doctor says

Specs Age 38 New gig Founder of Seacrest Global Group, majority owner of events marketing agency Civic Entertainment Group Continuing gig Host of American Idol In addition to hosting American Idol, doing a radio…

February 4, 2013, 3:57 AM EST

We Have Seen the Future and It's 3-D, Mobile and Waterproof Sizing up the crush of tomorrow's technology at the Consumer Electronics Show

There were two big observations out of the annual Consumer Electronics Show last week. First, from media giants like AOL and Comcast emerged the common vision that 2013 will be…

January 14, 2013, 12:00 AM EST

NBC Sports and Yahoo Are in League Yahoo to share in stream of live NFL games

NBC Sports and Yahoo announced a deal on Sunday that gives NBC's digital and television properties access to Yahoo's sports reporting, and lets Yahoo in on some of NBC's marquee…

December 9, 2012, 10:06 PM EST

Information Diet: Fred Armisen Portlandia star is platform agnostic when it comes to his passion for music

Specs Age 45 Accomplishments Co-creator, star of IFC’s Portlandia (the special episode “Winter in Portlandia” airs Dec. 14; Season 3 premieres Jan. 4); Saturday Night Live cast member Base New York What’s the first information…

December 7, 2012, 5:35 AM EST

Issue Ads to Go Into Overdrive Post-election advertising is now a bona fide category

So long, Mitt. Hello, “Got Debt?” Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of…

November 26, 2012, 12:00 AM EST

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

Data Points: Social Butterflies Face-to-face is still the preferred way to communicate with friends and family

As much as we're attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT's Motion Picture Group of…

November 14, 2012, 6:44 AM EST

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