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Topic: Television

Digital Publishers Are Fighting the Shift to Programmatic

Pushing back against automated buying

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created…

The Millennial Male Is Not Who You Think He Is

Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

Ad Agencies Flock to MIPCOM in Search of Branded Content

The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

The Type of Second-Screen Apps That Keep Users Engaged the Most

How advertisers can best leverage them

These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same. A series of studies by Time Warner Medialab…

Commercial Breaks Aren’t Twitter Breaks

Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

Writers’ Room Host Jim Rash Explains How Popular TV Shows Are Made

The collaborative nature of writing

Specs Who Jim Rash Age 43 New gigs Host of The Writers’ Room on Sundance; co-writer, co-director of Fox Searchlight’s The Way, Way Back Continuing gig Oscar-winning co-writer of The Descendants; Dean Pelton on NBC’s…

A la Carte Is the Worst Idea Anyone Has Ever Had

Your cable bill is basically socialism

During earnings calls among the major networks last week, there was a consistent refrain: a la carte may be in the news, but it's not on the horizon. Most CEOs…

What the Publicis-Omnicom Merger Means to Media Owners

Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

The Chromecast dongle

Google's Chromecast: Fancy Name and Slick Package for Something Everyone Saw at CES

Tech industry sees something shiny!

If you were paying attention at CES—which, clearly, no one was—you saw guys at the Samsung booth showing off their new DLNA-enabled devices. That alphabet-soup acronym—digital living network alliance, if…

Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast

Telemundo and Univision write increases

This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are…

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