Topic: Telemundo
NBCUniversal is kicking off the American Latino Media Arts (ALMA) Awards this year with Honda’s support. Honda is sponsoring the 2012 ALMA awards using NBCUniversal's Hispanics@ program, giving it play across…
Fox has launched Spanish-language broadcast net MundoFox, as promised, on no fewer than 50 affiliates (21 of them full-power stations) throughout the country. For prime time, MundoFox is stripping novelas Los…
iVillage is going hard after the exploding Hispanic-American Web audience. The NBCUniversal-owned women's lifestyle site is joining forces with its corporate sister Telemundo and with the launch of iVillage Mujer de…
Quieres una Coca-Cola? Telemundo is working with Coke in what will be the beverage giant's first Olympics-focused integrated marketing campaign keyed directly to Hispanics, and it's focusing not on hispanophone…
Welcome to the Hispanic TV mirror universe: Telemundo completed its upfront sales for the 2012-13 season last Tuesday, according to evp of ad sales and integrated marketing Dan Lovinger, and…
Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period. According to a new report from Kantar Media, clients in Q1…
The major broadcast networks—ABC, CBS Corp (which includes The CW), Fox, NBC, Telefutura, Telemundo and Univision—have announced that they will be adding content rating seals to their programming when it…
The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…
Telemundo pulled out all the stops on Tuesday evening after a day of Hispanic media pitches from larger rival Univision and cable company Discovery U.S. Hispanic. The presentation took place…
NBCUniversal is certainly getting its mileage out of Joel McHale's contracts: a day after the Community star briefly performed at the E! upfront (on which network he hosts The Soup), he…
