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Topic: Technology

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

Q&A: BuzzFeed's CEO Says It Would Be 'Much Bigger' If ComScore Tracked Its Mobile Stats

Jonah Peretti on video, branded content and TV deals

Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it's going all-in on video, using social apps like Facebook and Snapchat as prime real…

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

How the Trans-Pacific Partnership Benefits Digital Advertising

Trade pact under fire from both presidential candidates

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade…

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

Taboola's CEO on the power of people and appreciating your foes

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her…

How the Power of Employee Engagement Will Boost Your Business

A meaningful workplace translates to better performance

What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become…

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Ad Blocking will cease if respect is established

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer…

Here's What Top Industry Execs Think About the Future of Video

Adweek, NCC partner on Executive Lab summit

  brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor…

Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

Lessons from Hollywood for marketers and brands

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in…

How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

Editors can better distribute the best performing stories

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers…

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