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Topic: TBWA\Chiat\Day

TBWA Recasts Again Atop Its Creative Department in L.A.

BBH's David Kolbusz reportedly in talks to partner with Stephen Butler

For the second time in as many years, TBWA is recasting at the top of the creative department of its largest office, according to sources. David Kolbusz, a partner and deputy…

TBWA Veteran Luis DeAnda Takes New Role in L.A. Office

Becomes gm under president Carisa Bianchi

A leader on major accounts at TBWA, including Apple and Nissan, is taking on management responsibilities at the global shop's largest office. Luis DeAnda, who most recently was a global managing…

Nissan Delivers a Versa Note to One Lucky Buyer in an Enormous Amazon Box

Reddit blows automaker's cover

When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it…

Arnold Nabs PUR's Creative Account

Succeeds TBWA\C\D on the business

PUR, the water-filtration device with a relatively new owner, now has a new lead creative agency. Arnold in Boston has landed the brand's creative business after a review. Annual media spending…

Why Mark Figliulo Started His Own Shop

Figliulo & Partners opens with Sprint business

From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day…

The 10 Most Watched Ads on YouTube in 2013

These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

Mark Figliulo's 1st Big Client Is Sprint

Agency opened this fall

Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according to…

Semifinalists Emerge in Wells Fargo Review

Chemistry meetings will take place next month

Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said. Sources said that the shops include TBWA\Chiat\Day in Playa…

Famous Instagram Pets Adorably Urge You to Adopt One of Your Own

The best friends money can't buy

Arrghh … can't breathe … too much cuteness! TBWA\Chiat\Day in Los Angeles crafted these 60 seconds of adorable hi-jinks as part of Best Friends Animal Society's pro bono campaign to…

Principal Financial Group Reviews Creative Account

Company has worked with TBWA\C\D since 2005

Principal Financial Group is in the early stages of a review of its creative business, the company has confirmed. Principal has contacted agencies via an initial request for proposals, according to…

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