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Topic: TBWA\Chiat\Day

Wild-Haired Man Stars in New Vonage Ads JWT campaign is tagged, 'Crazy generous'

Vonage is trading testimonial ads for a character-driven approach. In the first campaign from new agency JWT, the online phone service today introduces a wild-haired man on the street who, in…

June 3, 2013, 8:00 AM EDT

Ad of the Day: Johnson & Johnson The company returns to its roots of love and family in an image campaign from TBWA\Chiat\Day

Johnson & Johnson's new corporate image work, from the Playa del Rey, Calif., office of TBWA\Chiat\Day, in some ways harkens back to its last major corporate push, the "Having a…

April 29, 2013, 12:10 PM EDT

Ad of the Day: Gatorade Big dreams bring bad dreams for Kevin Durant and Dwyane Wade

OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This…

March 28, 2013, 9:32 AM EDT

Ad of the Day: Southwest Airlines Known for its playful side, the carrier crafts a grander brand message through TBWA\Chiat\Day

TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth. The bigness—a change of tone for a…

March 19, 2013, 12:43 PM EDT

Gatorade Looks Back at Its Impressive History Once Again in New Ad Brand goes back to the well, and it works

If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965…

March 13, 2013, 9:23 AM EDT

TBWA\Chiat\Day N.Y. Adds Top Managers Office boss Harwood-Matthews seeks 'roundtable approach'

Talk about a baptism of fire. Robert Harwood-Matthews, in his first five months as president of the New York office of TBWA\Chiat\Day, has lost one of his office’s biggest accounts (Vonage)…

March 5, 2013, 3:05 PM EST

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