Advertisement

Topic: Tbwa

GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years

Aims for 'more targeted brand of marketing'

After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its…

This Food Retailer Is Celebrating a 'Gender Free Christmas' for Kids With an Adorable Ad

Ungendered toys for all

Système U, the fourth-largest food retail group in France, is tackling bigger issues than hoverboard stockage in its holiday catalog this year. With a new campaign from TBWA, it's asking:…

Ad of the Day: A Tween Pines for a Grownup Christmas in This Charming Dutch Spot

Supermarket Albert Heijn's sweet coming of age story

If you've ever been relegated to the kids' table at Christmas—despite knowing in your heart of hearts you were ready for the big leagues—you'll appreciate this sweet, simple ad from Dutch…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

Airbnb Built a Giant 3-D Zoetrope for This Wild Ad Showing You a Different Side of Paris

Model making on a grand scale

This week's honors for most ambitious model making go to Airbnb and TBWA\Singapore for a truly insane contraption—a massive, handmade, 3-D zoetrope—built to film a simple anecdote about seeing more…

McDonald's Launches Anti-Hunger Ad for the UN's World Food Programme on Peace Day

Burger King is on board, too, despite McWhopper failure

McDonald's apparently had its own plans for Peace Day. After turning down Burger King's elaborate offer to collaborate on a McWhopper, McDonald's created a 30-second spot—which carries no McDonald's branding—to drive support…

TBWA Designs a Bike-Lock Poster From Pieces of Competitors' Broken Locks

An ad that's cool enough to steal

To introduce AXA's Victory bicycle lock, TBWA\Neboko scoured the streets of Amsterdam looking for other companies' broken bike locks, and used pieces of them in this memorable poster and billboard…

With CEO Miles Young Leaving Ogilvy, Will His Loyalists Follow Him Out?

Speculation after global chief's retirement

Word this week that Ogilvy creative exec Chris Garbutt will be leaving the agency arrived amid speculation that some loyalists to Miles Young, the agency network CEO who recently announced…

Apple, TBWA Take Outdoor Grand Prix for Billboards Featuring Users' iPhone 6 Photos

Grey New York and The Community win gold

CANNES, France—Apple and TBWA\Media Art Lab won their second Cannes Grand Prix in three years here tonight, topping the Outdoor Lions category with their iPhone 6 billboards featuring photos taken…

After Losing Absolut, TBWA Lands Another of Its Owner's Wine Brands

Kenwood Vineyards is shop's fifth piece of Pernod Ricard

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod…

Advertisement