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Topic: Tbwa

Ad of the Day: Cookie Monster Bakes, and Frets, and Pleads With Siri, in Funny iPhone Ad

Patience is not his virtue

Apple didn't use celebrities in its early iPhone advertising, preferring product demos that showed what the device could actually do. That's all changed in recent years, of course—as Apple learned…

Ad of the Day: Pizzeria Uses Periscope-Tracked Delivery Runners to Avoid Carbon Emissions

Going green and getting fit

How do you deliver pizza without hurting the environment? This chain in London got runners to do it. Sodo, a U.K. pizzeria that specializes in locally and ethically sourced ingredients, has…

Ad of the Day: McDonald's Says Just Thinking About Its Food Will Help in a Bear Attack

Escape the harsh winter with a sandwich fantasy, says TBWA

If you're attacked by a bear while changing a tire on an icy road, McDonald's suggests hiding in your car, closing your eyes and going to your happy place—which might…

GoDaddy Will Not Run a Super Bowl Ad for the First Time in 12 Years

Aims for 'more targeted brand of marketing'

After a controversial Super Bowl spot last year, GoDaddy will not be returning for Super Bowl 50 in February. It's part of the Web domain company's effort to reposition its…

This Food Retailer Is Celebrating a 'Gender Free Christmas' for Kids With an Adorable Ad

Ungendered toys for all

Système U, the fourth-largest food retail group in France, is tackling bigger issues than hoverboard stockage in its holiday catalog this year. With a new campaign from TBWA, it's asking:…

Ad of the Day: A Tween Pines for a Grownup Christmas in This Charming Dutch Spot

Supermarket Albert Heijn's sweet coming of age story

If you've ever been relegated to the kids' table at Christmas—despite knowing in your heart of hearts you were ready for the big leagues—you'll appreciate this sweet, simple ad from Dutch…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

Airbnb Built a Giant 3-D Zoetrope for This Wild Ad Showing You a Different Side of Paris

Model making on a grand scale

This week's honors for most ambitious model making go to Airbnb and TBWA\Singapore for a truly insane contraption—a massive, handmade, 3-D zoetrope—built to film a simple anecdote about seeing more…

McDonald's Launches Anti-Hunger Ad for the UN's World Food Programme on Peace Day

Burger King is on board, too, despite McWhopper failure

McDonald's apparently had its own plans for Peace Day. After turning down Burger King's elaborate offer to collaborate on a McWhopper, McDonald's created a 30-second spot—which carries no McDonald's branding—to drive support…

TBWA Designs a Bike-Lock Poster From Pieces of Competitors' Broken Locks

An ad that's cool enough to steal

To introduce AXA's Victory bicycle lock, TBWA\Neboko scoured the streets of Amsterdam looking for other companies' broken bike locks, and used pieces of them in this memorable poster and billboard…

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