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Topic: Syfy

Yes, Syfy Is Really Going to Call It 'Sharknado 3: Oh Hell No'

Viewers can't get enough of these movies

Sharknado 3, for serious, is going to be subtitled Oh Hell No, as though the entire film was a guest on the Jerry Springer Show that just found out its…

Why We're All So Stoked for the '90s

Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

As Genre Shows Go Mainstream, TV Execs Look to Novelists for the Next Hit

Seeking another Game of Thrones

TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013…

TV Gets Undressed

VH1’s Dating Naked is the latest stripped-down series to seduce viewers

To say that this wedding is unconventional doesn’t quite capture the essence of the nuptials of reality show contestants Ashley and Alika. First off, the bride and groom met with the…

The 10 Strangest TV Promo Items We've Ever Received

Press kit swag from masks to flasks

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's…

Holy Shark! Syfy Builds a Franchise Without Traditional Ads

Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

Networks Pour Cash Into Summer Programming

Our top picks for off-season TV

The broadcast season is over. Permanently. That’s not to say that a bunch of new series won’t be back in the fall, but you no longer have to watch reruns…

Syfy Is Making a Third Sharknado, and We've Already Written 5 Pitches for It

Sequel to The Second One

Syfy tells Adweek exclusively that it has green-lit a third movie in its increasingly silly Sharknado franchise before even airing the second one (official title: The Second One). The first flick…

Inside Bonnie Hammer's World

From Esquire to Oxygen, NBCU's cable chief oversees 15 diverse networks

NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong…

Can Syfy Bring Back the Sci-Fi?

The network is on the hunt for scripted genre projects

Syfy is hungry for a scripted hit. It’s not for a lack of trying. While Defiance, a huge wager on transmedia content, put up decent if unspectacular ratings during its…

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