Syfy | Adweek Syfy | Adweek
Advertisement

Topic: Syfy

Networks Pour Cash Into Summer Programming Our top picks for off-season TV

The broadcast season is over. Permanently. That’s not to say that a bunch of new series won’t be back in the fall, but you no longer have to watch reruns…

June 3, 2014, 5:57 AM EDT

Syfy Is Making a Third Sharknado, and We've Already Written 5 Pitches for It Sequel to The Second One

Syfy tells Adweek exclusively that it has green-lit a third movie in its increasingly silly Sharknado franchise before even airing the second one (official title: The Second One). The first flick…

April 30, 2014, 11:04 AM EDT

Inside Bonnie Hammer's World From Esquire to Oxygen, NBCU's cable chief oversees 15 diverse networks

NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong…

April 20, 2014, 9:52 PM EDT

Can Syfy Bring Back the Sci-Fi? The network is on the hunt for scripted genre projects

Syfy is hungry for a scripted hit. It’s not for a lack of trying. While Defiance, a huge wager on transmedia content, put up decent if unspectacular ratings during its…

January 19, 2014, 9:30 PM EST

5 New Cable Series We Can’t Wait For Ah, midseason, when we finally get the good stuff

It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was…

December 25, 2013, 6:57 AM EST

NBCUniversal Unites Broadcast and Cable Ad Sales Divisions Upfront strategy formalized with 3 new evps, expanded roles for others

NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will…

October 15, 2013, 11:00 AM EDT

SessionM Says It Has a Better Solution for Mobile Targeting Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

October 9, 2013, 12:00 AM EDT

The Web Is a Lab for Marketable TV Content, and Vice Versa Shows are increasingly ping-ponging between platforms

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content…

September 25, 2013, 6:54 AM EDT

Ghost Ghirls and Tiny Commando Are Both Really Funny Your mileage may vary but we like Tiny just a liiiiittle better

If you're going to make a scripted web series, it's almost a foregone conclusion that it will be a comedy—sci-fi costs too much, most straight-up dramas have too many locations for…

September 13, 2013, 12:47 PM EDT

Nielsen: 29 Percent of TV Ratings Impacted by Twitter Study tries to establish causal relationship between social and GRPs

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in…

August 6, 2013, 1:15 PM EDT

Advertisement