Topic: Syfy

How Commercial-Free Series Premieres Are Paying Off for Cable Networks

TBS, Syfy and WGN America give new shows a boost

This winter, something big has been missing from the new series premieres on TBS, Syfy and WGN America: advertisements. Syfy aired a commercial-free sneak peek of The Magicians in December,…

Here's How Syfy Plans to Hook Viewers on Skippable Ads

Using YouTube to promote TV miniseries

You know how the old psychological theory goes: Someone tells you not to think of a white bear, and then that's all you can think about. To help promote its miniseries,…

To Drum Up Interest in The Magicians, Syfy Makes the Premiere’s Ads Disappear

T-Mobile to sponsor commercial-free sneak peek of new series

Syfy has come up with a nifty magic trick to promote its upcoming fantasy series, The Magicians: during a sneak peek of the show's first episode next week, the network…

How USA’s Mr. Robot Hacked the Problem of Summer TV

The network’s big risk paid off

In a summer stuffed with more TV options than ever, the most buzzed about show wasn't Orange Is the New Black or True Detective, but Mr. Robot, USA's acclaimed new…

Why Shark Week Is Sinking Its Teeth Into July

As competitors churn the water, Discovery shifts its franchise a month earlier

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole. The network owes much of its success over…

Yes, Syfy Is Really Going to Call It 'Sharknado 3: Oh Hell No'

Viewers can't get enough of these movies

Sharknado 3, for serious, is going to be subtitled Oh Hell No, as though the entire film was a guest on the Jerry Springer Show that just found out its…

Why We're All So Stoked for the '90s

Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

As Genre Shows Go Mainstream, TV Execs Look to Novelists for the Next Hit

Seeking another Game of Thrones

TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013…

TV Gets Undressed

VH1’s Dating Naked is the latest stripped-down series to seduce viewers

To say that this wedding is unconventional doesn’t quite capture the essence of the nuptials of reality show contestants Ashley and Alika. First off, the bride and groom met with the…

The 10 Strangest TV Promo Items We've Ever Received

Press kit swag from masks to flasks

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's…