Syfy | Adweek
Advertisement

Topic: Syfy

Can Syfy Bring Back the Sci-Fi? The network is on the hunt for scripted genre projects

Syfy is hungry for a scripted hit. It’s not for a lack of trying. While Defiance, a huge wager on transmedia content, put up decent if unspectacular ratings during its…

January 19, 2014, 9:30 PM EST

5 New Cable Series We Can’t Wait For Ah, midseason, when we finally get the good stuff

It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was…

December 25, 2013, 6:57 AM EST

NBCUniversal Unites Broadcast and Cable Ad Sales Divisions Upfront strategy formalized with 3 new evps, expanded roles for others

NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will…

October 15, 2013, 11:00 AM EDT

SessionM Says It Has a Better Solution for Mobile Targeting Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

October 9, 2013, 12:00 AM EDT

The Web Is a Lab for Marketable TV Content, and Vice Versa Shows are increasingly ping-ponging between platforms

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content…

September 25, 2013, 6:54 AM EDT

Ghost Ghirls and Tiny Commando Are Both Really Funny Your mileage may vary but we like Tiny just a liiiiittle better

If you're going to make a scripted web series, it's almost a foregone conclusion that it will be a comedy—sci-fi costs too much, most straight-up dramas have too many locations for…

September 13, 2013, 12:47 PM EDT

Nielsen: 29 Percent of TV Ratings Impacted by Twitter Study tries to establish causal relationship between social and GRPs

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in…

August 6, 2013, 1:15 PM EDT

NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum Peacock closing the CPM gap

With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good progress” in their ongoing quest to…

July 31, 2013, 11:14 AM EDT

Comic-Con Is No Longer Just a Nerd Fest What's in it for media types and marketers?

Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed…

July 21, 2013, 10:38 PM EDT

The Five Best Brand Activations We've Seen at Comic-Con A bouncy castle, sharksplosion and more

There's expensive marketing, creative marketing, and then there's Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat…

July 19, 2013, 3:02 PM EDT

Advertisement