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Topic: SXSW2013

We Took a Bunch of SXSW Geeks on a Field Trip

And took photos

Talk about a lip smacker of a photo project. Adweek gathered a diverse group of SXSW attendees for this series of portraits set at three Austin landmarks—and as this is…

The Winners and Losers of SXSW

Crunching the numbers

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us…

For Four Notable Startups, This Was SXSW

Partnerships, parties, panels

A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of…

Forget Finding Your Friends. SXSW Shifts to Outer Space

Talk shifts from altering lifestyles to changing the world

This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle…

NFL Held Invite-Only Show Right Before SXSW Began

Panels included Twitter, Instagram, Blue State Digital and other notables

Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers still in…

Mashable Unveils New Native 'Social Lift' Ad Unit

Announcement caps off a week of high visibility for the site in Austin

Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.  Called Social Lift, the product is a natural…

Google Search Exec Questions Facebook Graph Search

Also discusses ambitions to recreate Star Trek

Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google. Rather than scan…

YouTube Co-founder Prepping Possible Rival

Chad Hurley talking about new video platform designed for collaboration

YouTube has had its share of competition over the years. Companies like Vimeo and DailyMotion (plus copyright lawsuits and crushing overhead costs) led Chad Hurley and the video-sharing site’s co-founders…

Elon Musk: 'My Life Is Insane'

Innovator talks space, education and how success can sometimes suck

At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life. Throughout…

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