Topic: Sweden
Type
Ad of the Day: Ikea
A family plays musical beds in this cute, insomniacal spot from Sweden
Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…
Taxi Embraces Sweden in Gevalia Campaign
Brand's first retail push introduces 'Johan'
Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with…
McCann Hires Palm-Jensen as European Innovation Officer
Swedish creative star founded Farfar
Matias Palm-Jensen, one of Sweden’s most well-regarded digital creatives and a founder of hot shop Farfar, has joined McCann Erickson as the agency’s first chief innovation officer for Europe. Palm-Jensen currently…
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