Topic: Sweden

Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is

Supermarket looks inside a family of five

CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the…

Sweden's Brilliant 'Call a Swede' Tourism Campaign Wins Direct Grand Prix at Cannes

4 U.S. campaigns win gold

CANNES, France—WPP agency Ingo Stockholm won the Direct Lions Grand Prix at the Cannes Lions festival here tonight for a remarkable tourism campaign that allowed anyone, anywhere in the world,…

Ad of the Day: Are These the Strangest, Most Mesmerizing Financial Ads Ever?

E-payment brand Klarna gets 'smoooth'

Financial ads are normally so buttoned up. But Swedish e-commerce payment brand Klarna loosens things up in its new campaign from DDB Stockholm, with three weirdly entrancing ads that dramatize…

Ad of the Day: Agency Invents GPS That Switches to a Child's Voice Around Schools

Forsman & Bodenfors' ingenious app for If Insurance

Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and…

Ad of the Day: Ikea

A family plays musical beds in this cute, insomniacal spot from Sweden

Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…

Taxi Embraces Sweden in Gevalia Campaign

Brand's first retail push introduces 'Johan'

Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with…

McCann Hires Palm-Jensen as European Innovation Officer

Swedish creative star founded Farfar

Matias Palm-Jensen, one of Sweden’s most well-regarded digital creatives and a founder of hot shop Farfar, has joined McCann Erickson as the agency’s first chief innovation officer for Europe. Palm-Jensen currently…