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Topic: Sweden

Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist Worthy follow-up to a hit idea

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has…

October 6, 2014, 12:15 PM EDT

You Get Half Off Products If You Can Screenshot Them in Retailer's Fast-Moving Instagram Videos Ingenious social game

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store. The retailer, Åhléns, posted three stop-motion Instagram…

September 9, 2014, 2:32 PM EDT

Swedish Lifestyle Is Back to Taunt America in New Wasa Crispbread Ad Yogi fathers and their spry offspring flaunt generous family leave

Sweden is getting its high cheekbones all up in America's grill once again, asserting its Scandinavian superiority with this online spot for Wasa Crispbread. An American woman in Sweden takes a…

August 12, 2014, 10:54 AM EDT

Sweden Designs the First Summer Festival Poster You Can Climb On 3-D installation was photographed from 100 feet up

Snask, an agency in Stockholm, made a huge 3-D poster for this year's Malmö Festival, which is essentially a massive street fair that runs through the second half of August.…

July 7, 2014, 2:13 PM EDT

Watch This Woman Become a Man to Protest Unequal Pay in Sweden Annelie Nordström's extreme makeover

We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is…

March 6, 2014, 7:16 AM EST

Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives Simple, great idea for hair-care products

Here's more billboard crack for you out-of-home addicts. This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a…

February 27, 2014, 8:25 AM EST

'One Hour Agency' Promises Quality Advertising Ideas in 60 Minutes Latest quick-serve solution

Sweden's One Hour Agency is the brainchild of interactive art directors Ben Langeveld and Ingmar Larsen, who, along with a half-dozen other creatives from the Hyper Island program, want just…

February 11, 2014, 11:23 AM EST

McDonald's Sweden Taunts Norway With Big Mac Billboard at the Border Quite the price gap

Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm. Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two nations—egging on…

February 10, 2014, 10:02 AM EST

Sweden Is Proud That Living There Is Like Being a Spoiled Rich Man-Child Odd ad celebrates opulent worker benefits

In America, you'd need to have a rich, overindulgent father to have the lifestyle of your average Swedish worker, says a bizarre new ad from a Swedish trade organization.  TCO, an…

January 24, 2014, 10:21 AM EST

Lufthansa Offers a Life in Berlin to First Swede to Legally Change His or Her Name to Klaus-Heidi Any takers?

Interested in being ein Berliner? German airline Lufthansa is running a contest in Sweden, dreamed up by the pranksters at DDB Stockholm, that features an impressive grand prize—a free trip, a…

October 15, 2013, 7:08 AM EDT

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