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Topic: Sweden

Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is

Supermarket looks inside a family of five

CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the…

Sweden's Brilliant 'Call a Swede' Tourism Campaign Wins Direct Grand Prix at Cannes

4 U.S. campaigns win gold

CANNES, France—WPP agency Ingo Stockholm won the Direct Lions Grand Prix at the Cannes Lions festival here tonight for a remarkable tourism campaign that allowed anyone, anywhere in the world,…

Why Electrolux Made This Dry Cleaning Business Look Exactly Like One Woman's Home

Clean delicate items yourself with this washing machine

Branded prank videos are still hanging around, as we saw earlier this week with Publicis' great Heineken stunt from Brazil. And here's a fun new one from Sweden, where Electrolux…

How Refugees Used Radio Ads to Talk to Their Moms Back in Syria When Phones Didn't Work

Campaign uses commercial radio as personal medium

Here's an interesting campaign from Swedish agency Akestam Holst that turned commercial radio in Syria into a personal media channel for refugees looking to contact their moms back home on…

Ad of the Day: Are These the Strangest, Most Mesmerizing Financial Ads Ever?

E-payment brand Klarna gets 'smoooth'

Financial ads are normally so buttoned up. But Swedish e-commerce payment brand Klarna loosens things up in its new campaign from DDB Stockholm, with three weirdly entrancing ads that dramatize…

If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Animal's human speed test

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against…

McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets

Happy Goggles debut in Sweden in trial run

McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants…

Have Yourself a Bleaty Little Christmas With This Album of Holiday Songs Sung by Goats

Not-so-silent night

In the spirit of the holiday season, and to finally upstage that classic recording of dogs barking "Jingle Bells," ActionAid Sweden and the Wenderfalck agency produced an album of Christmas…

Samsung Is Sending One Person to a Tibetan Monastery for 100 Days to Watch TV in Peace

Wild promotion for the SUHD TV

Hey, monks, keep that chanting down, I'm trying to watch Empire! As if binge-watching your favorite TV show weren't enough of a religious experience, Samsung is taking it to new heights…

McDonald's Gets Classy and Begins Taking Reservations as It Rolls Out Gourmet Burger

Fast food's slow-food tactics

Earlier this year, McDonald's Sweden launched a Big Mac clothing and lifestyle collection. Now—as if the Swedes weren't lucky enough with their beef-and-cheese bed sheets, wallpaper and apparel—the fast-food chain…

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