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Topic: Sweden

This Art Director Got Nowhere With His Agency Job Hunt, So He Pretended to Be a Client

He has seven interviews now

Agencies don't return emails and phone calls from random young creatives looking for work. They do return emails and phone calls from potential clients. August Laustsen, a young Danish art director…

This Women's Choir Bleats Out Goat Versions of Christmas Carols for a Good Cause

ActionAid's follow-up to 'All I Want for Christmas Is a Goat'

It isn't easy refreshing your Christmas music playlist. A worthy original with just the right mix of novelty and nostalgia is hard to find.  But last year, giving contenders a run…

Ad of the Day: Acceptance Is the Greatest Gift in This Lovely Christmas Ad From Sweden

Sometimes, presents really can say it better than words

Being with your family during the holidays can be awkward, and it can be especially awkward if you're a teenager who's transitioning from male to female. Elkjøp, an electronics chain…

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

The answer to unrequited love, just $14.99

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father…

This Brewer Made the World's Most Expensive Potato Chips to Go With Its Fancy Beer

Five chips for a mere $56

You sit down to enjoy a lovely, high-quality craft beer. And then you ruin the gourmet experience by shoving a bunch of Pringles into your gob. One brewer in Sweden is…

Step Right Up and Watch This Air Acrobat Attempt the Most Irresponsible Circus Act Ever

Branded stunt is madness, or is it?

One December day at the International Scene of Contemporary Dance in Stockholm, Sweden, a man named Olle, one of the best air acrobats in the world, did a triple-somersault jump.…

With This Sweet Ad, Ikea Joins Small Group of Brands Willing to Talk About Divorce

'Where life happens' tackles taboo subject

As we've mentioned before, very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It's just too depressing, the thinking goes, even if it's…

Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is

Supermarket looks inside a family of five

CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the…

Sweden's Brilliant 'Call a Swede' Tourism Campaign Wins Direct Grand Prix at Cannes

4 U.S. campaigns win gold

CANNES, France—WPP agency Ingo Stockholm won the Direct Lions Grand Prix at the Cannes Lions festival here tonight for a remarkable tourism campaign that allowed anyone, anywhere in the world,…

Why Electrolux Made This Dry Cleaning Business Look Exactly Like One Woman's Home

Clean delicate items yourself with this washing machine

Branded prank videos are still hanging around, as we saw earlier this week with Publicis' great Heineken stunt from Brazil. And here's a fun new one from Sweden, where Electrolux…

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