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Topic: Sweden

Have Yourself a Bleaty Little Christmas With This Album of Holiday Songs Sung by Goats

Not-so-silent night

In the spirit of the holiday season, and to finally upstage that classic recording of dogs barking "Jingle Bells," ActionAid Sweden and the Wenderfalck agency produced an album of Christmas…

Samsung Is Sending One Person to a Tibetan Monastery for 100 Days to Watch TV in Peace

Wild promotion for the SUHD TV

Hey, monks, keep that chanting down, I'm trying to watch Empire! As if binge-watching your favorite TV show weren't enough of a religious experience, Samsung is taking it to new heights…

McDonald's Gets Classy and Begins Taking Reservations as It Rolls Out Gourmet Burger

Fast food's slow-food tactics

Earlier this year, McDonald's Sweden launched a Big Mac clothing and lifestyle collection. Now—as if the Swedes weren't lucky enough with their beef-and-cheese bed sheets, wallpaper and apparel—the fast-food chain…

Ad of the Day: Agency Invents GPS That Switches to a Child's Voice Around Schools

Forsman & Bodenfors' ingenious app for If Insurance

Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and…

Sweden's Favorite Fishy Paste Delights in Disgusting the Rest of the World With It

Kalles Kaviar is latest to find comic value in an acquired taste

Ever hear of Kalles Kaviar? It's cod roe, and you eat it out of a toothpaste tube. Cringe away, but Kalles is a beloved Swedish product. They put it over eggs…

These 'Abused Emojis' Can Help Kids Tell Someone They're Being Hurt

Project from a Swedish children's helpline

A children's helpline in Sweden just released an upsetting set of emojis showing kids being physically and verbally abused—in the hope that young victims of violence might use them to…

3 Women Who Are Blind Say What Beauty Means to Them in Dove's Latest Ad

How you feel, not what you see

Dove has released another ad beauty, this time in Sweden and from the perspective of three women who are blind. From their perspective, beauty is a feeling brought on by…

Grim Reaper Sings About Kids Dying in Unicef's Insane Sound of Music Parody

Waterborne illnesses are some of his favorite things

The hills are alive with the sound of Unicef Sweden singing about cholera. A jolly grim reaper does a Broadway number on waterborne diseases in Forsman & Bodenfors' insane new ad…

McDonald's Launches the Big Mac Lifestyle Collection for Fans of Beefy, Cheesy Everything

Wallpaper, bed sheets, clothes and more

Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first…

Clothing Retailer's Shopping Bags Turn Inside Out to Become Recycling Mailers

Buy something new, donate something old

Attention, Swedish shoppers: More Rag Bags are on the way! For now, check out DDB Stockholm's case study video for the sustainability campaign, which generated significant media coverage last year, along…

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