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Topic: Sweden

When the Escalators Died in Stockholm's Subway, Reebok Was There to Give People a Lift Quite literally

If you're looking for an unconventional workout, Reebok might suggest carrying a stranger up a flight of stairs, just so he or she doesn't have to walk. Last week, when the…

February 24, 2015, 12:00 PM EST

CP+B Lets Twitter Choose Its Office Music Through 'Subservient Speaker' Stockholm outpost now taking requests

The Subservient Chicken may be long gone, but its spirit of unquestioning obedience lives on at one of the agencies that spawned it. Crispin Porter + Bogusky's staffers in Stockholm, Sweden,…

January 28, 2015, 2:53 PM EST

A Proud, Indignant Pickle Narrates This Strange Long-Copy Print Ad From McDonald's Unlikely path to greatness

DDB Stockholm and copywriter Magnus Jakobsson, masters of surreal McDonald's marketing, are back with another quirky long-copy print ad narrated by McDonald's food. You may remember their defense of cheese, narrated…

January 5, 2015, 11:39 AM EST

Another Subway Ad Blows a Woman's Hair Around as Trains Arrive, but There's a Twist Worthy follow-up to a hit idea

A Swedish subway ad got a lot of attention earlier this year by showing a woman's hair blowing beautifully in the wind whenever a train arrived. And now it has…

October 6, 2014, 12:15 PM EDT

You Get Half Off Products If You Can Screenshot Them in Retailer's Fast-Moving Instagram Videos Ingenious social game

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store. The retailer, Åhléns, posted three stop-motion Instagram…

September 9, 2014, 2:32 PM EDT

Swedish Lifestyle Is Back to Taunt America in New Wasa Crispbread Ad Yogi fathers and their spry offspring flaunt generous family leave

Sweden is getting its high cheekbones all up in America's grill once again, asserting its Scandinavian superiority with this online spot for Wasa Crispbread. An American woman in Sweden takes a…

August 12, 2014, 10:54 AM EDT

Sweden Designs the First Summer Festival Poster You Can Climb On 3-D installation was photographed from 100 feet up

Snask, an agency in Stockholm, made a huge 3-D poster for this year's Malmö Festival, which is essentially a massive street fair that runs through the second half of August.…

July 7, 2014, 2:13 PM EDT

Watch This Woman Become a Man to Protest Unequal Pay in Sweden Annelie Nordström's extreme makeover

We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is…

March 6, 2014, 7:16 AM EST

Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives Simple, great idea for hair-care products

Here's more billboard crack for you out-of-home addicts. This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a…

February 27, 2014, 8:25 AM EST

'One Hour Agency' Promises Quality Advertising Ideas in 60 Minutes Latest quick-serve solution

Sweden's One Hour Agency is the brainchild of interactive art directors Ben Langeveld and Ingmar Larsen, who, along with a half-dozen other creatives from the Hyper Island program, want just…

February 11, 2014, 11:23 AM EST

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