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Topic: Sweden

Sweden Designs the First Summer Festival Poster You Can Climb On 3-D installation was photographed from 100 feet up

Snask, an agency in Stockholm, made a huge 3-D poster for this year's Malmö Festival, which is essentially a massive street fair that runs through the second half of August.…

July 7, 2014, 2:13 PM EDT

Watch This Woman Become a Man to Protest Unequal Pay in Sweden Annelie Nordström's extreme makeover

We've seen plenty of women get makeovers in advertising lately—either in pursuit of some market-driven ideal of beauty, or in critique of same. In this video, though, a woman is…

March 6, 2014, 7:16 AM EST

Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives Simple, great idea for hair-care products

Here's more billboard crack for you out-of-home addicts. This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a…

February 27, 2014, 8:25 AM EST

'One Hour Agency' Promises Quality Advertising Ideas in 60 Minutes Latest quick-serve solution

Sweden's One Hour Agency is the brainchild of interactive art directors Ben Langeveld and Ingmar Larsen, who, along with a half-dozen other creatives from the Hyper Island program, want just…

February 11, 2014, 11:23 AM EST

McDonald's Sweden Taunts Norway With Big Mac Billboard at the Border Quite the price gap

Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm. Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two nations—egging on…

February 10, 2014, 10:02 AM EST

Sweden Is Proud That Living There Is Like Being a Spoiled Rich Man-Child Odd ad celebrates opulent worker benefits

In America, you'd need to have a rich, overindulgent father to have the lifestyle of your average Swedish worker, says a bizarre new ad from a Swedish trade organization.  TCO, an…

January 24, 2014, 10:21 AM EST

Lufthansa Offers a Life in Berlin to First Swede to Legally Change His or Her Name to Klaus-Heidi Any takers?

Interested in being ein Berliner? German airline Lufthansa is running a contest in Sweden, dreamed up by the pranksters at DDB Stockholm, that features an impressive grand prize—a free trip, a…

October 15, 2013, 7:08 AM EDT

Adobe Live-Photoshops People Into Bus-Stop Ads in Ambush That's Actually Not Awful Erik Johansson makes you smile

The notion of being secretly photographed, digitally manipulated and publicly displayed might make some folks shudder. But the furtive surveillance in Adobe's "Street Retouch" stunt, via Swedish agency Abby Norm,…

June 10, 2013, 9:11 AM EDT

Ad of the Day: Ikea A family plays musical beds in this cute, insomniacal spot from Sweden

Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…

January 16, 2013, 12:13 PM EST

Street Newspaper Lets You Book Nights Where Homeless Sleep $10 for a 'room' and all the amenities

Ten locations around Gothenburg, Sweden, where the city's homeless might sleep are presented as "hotel rooms" in this campaign by ad agency Forsman & Bodenfors. Folks can "book" the sites,…

January 8, 2013, 9:01 AM EST

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