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Topic: Sweden

Ad of the Day: Ikea A family plays musical beds in this cute, insomniacal spot from Sweden

Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…

January 16, 2013, 12:13 PM EST

Street Newspaper Lets You Book Nights Where Homeless Sleep $10 for a 'room' and all the amenities

Ten locations around Gothenburg, Sweden, where the city's homeless might sleep are presented as "hotel rooms" in this campaign by ad agency Forsman & Bodenfors. Folks can "book" the sites,…

January 8, 2013, 9:01 AM EST

Sweden Hands Off Its Twitter Account to Citizens, and Things Get Weird How much transparency is good for tourism?

The people of Sweden would like you to visit Sweden. It is, like most tourist destinations, a lovely place, filled with breathtaking natural landscapes and a rich cultural history. Unlike…

June 12, 2012, 11:47 AM EDT

Taxi Embraces Sweden in Gevalia Campaign Brand's first retail push introduces 'Johan'

Gevalia coffee is getting in touch with its inner Swede. Taxi this week launched a major ad campaign for the Swedish brand that centers around "Johan," a suave, well-dressed character with…

February 17, 2012, 6:47 PM EST

Gay TV Grows Jealous of Cell Phone in Swedish Xperia Ad

This Swedish ad for the Sony Ericsson Xperia by agency Storåkers McCann is loaded to the gunwales with innuendo, although some of the television’s jealousy is misplaced — there’s no…

July 8, 2011, 2:20 PM EDT

McCann Hires Palm-Jensen as European Innovation Officer Swedish creative star founded Farfar

Matias Palm-Jensen, one of Sweden’s most well-regarded digital creatives and a founder of hot shop Farfar, has joined McCann Erickson as the agency’s first chief innovation officer for Europe. Palm-Jensen currently…

May 12, 2011, 10:25 AM EDT

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