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Topic: Summer Games

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

Lazarus: NBC Broke Even on Olympics

Long-term impact of London Games yet to be determined

Having tallied up all the advertising dollars that poured into its coffers during the 2012 London Summer Olympics, NBC on Thursday announced it broke even on the Games. Speaking at the…

Put a Ring on It (or Five): Olympics-Themed Spots Soar

P&G, Coke score in Ace Metrix ad survey

The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up. According to…

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