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Topic: in-store marketing

Type
Report: Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz TV ads, other marketing efforts soar while in-store perception sinks

When people walk into the market to pick up supplies for a weekend get-together, they often think of Budweiser as an energetic, fun and friendly beer brand—until they hit the…

October 2, 2013, 3:14 PM EDT

Pepsi Next Videos Get 'Sexy' in English and Spanish Brand continues focus on parodies

Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's…

April 22, 2013, 12:00 AM EDT

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