Topic: in-store marketing

Report: Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz

TV ads, other marketing efforts soar while in-store perception sinks

When people walk into the market to pick up supplies for a weekend get-together, they often think of Budweiser as an energetic, fun and friendly beer brand—until they hit the…

Pepsi Next Videos Get 'Sexy' in English and Spanish

Brand continues focus on parodies

Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's…