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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad 10 Times in a Row Suite includes functionality for technology like skippable advertising

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-DOS argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric…

April 10, 2012, 5:14 PM EDT