Topic: Stephen Curry

Stephen Curry and Jamie Foxx Put on a Fireworks Show in Under Armour's Cosmic New Ad

Changing the game in only 0.4 seconds

Under Armour recently showed you hundreds of Stephen Currys in an ad from Droga5. But of course, you only need one Stephen Curry to rewrite the NBA record books. And…

This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

Adweek's 2015 Brand Genius winner for apparel

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton…

Ad of the Day: Under Armour Hypnotically Captures the Army of Athletes Inside Each Star

Droga5 ad features Misty Copeland, Steph Curry, Jordan Spieth

For athletes and performers at the peak of their game, success is never just handed over freely. Talent is honed with constant training, a daily commitment to being better than…

It's Official: Stephen Curry Is the NBA's New Marketing Megastar

A favorite with fans and brands alike at All-Star Weekend

Sorry, LeBron James, but rising star Stephen Curry is poised to be the marketing face of NBA All-Star Weekend in New York. Curry will star in a spree of new TV…

Adweek's Top 5 Commercials of the Week: Nov. 8-15

Don't look now, but the holidays are upon us. Vote for this week's best spot

Thanksgiving may still be two weeks away, but the trickle of holiday commercials this week became a torrent, especially from retailers in Britain, who take their Christmas advertising responsibilities very…

NBA Stars Play 'Jingle Bells' With the Most Festive 3-Point Shooting Ever

Jingle all the way

NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and…