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Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

April 1, 2014, 10:57 AM EDT

The Top 50 Execs Who Make the Wheels Turn Buyers, sellers, content makers and marketers

Behind every chairman or CEO, there’s at least one executive, often leading a team, who helps make the machinery of the organization hum. It’s been this way for decades, and…

October 28, 2013, 12:54 AM EDT

Media Shops Try New Tricks in Branded Content The quest to make it real-time, relevant

It’s a brave new world for media agencies. Shops that traditionally focused on planning and buying media increasingly are creating branded content to reach consumers across a complex landscape of…

October 27, 2013, 10:45 PM EDT

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

The Roadblocks of Native Advertising Clients and agencies need to get out of the way

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But…

October 20, 2013, 10:42 PM EDT

Could WPP Be Next to Strike Media Deal With Twitter? Rival Publicis recently entered partnership with the microblogging site

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

April 25, 2013, 1:43 PM EDT

Microsoft Tries for Better Cinema Ads Strikes branded-entertainment deal with National CineMedia

People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…

January 7, 2013, 12:01 AM EST

Hammer Time for the CW Microsoft is exclusive sponsor in first series for net's digital studio, the '90s-themed Stupid Hype

All right, stop. Collaborate and listen. The CW is back with a brand new invention. And it’s got Microsoft holding down the beat. On Tuesday, Nov. 13, the broadcaster’s new digital…

November 12, 2012, 12:00 AM EST

Xbox Spins New Web Reality Show Gaming brand partners with popular DJ to push Forza Horizon

Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more…

October 23, 2012, 3:08 PM EDT

VivaKi's Hecht to Head Weather Channel's Ad Businesses Exec worked at Publicis for 20 years before taking new post

The Weather Channel Companies has appointed Publicis vet Curt Hecht its new chief global revenue officer, with Kurt Unkel taking over Hecht's position as president of the VivaKi Nerve Center.…

April 12, 2012, 6:08 PM EDT

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