Topic: Starcom MediaVest
WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…
People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…
All right, stop. Collaborate and listen. The CW is back with a brand new invention. And it’s got Microsoft holding down the beat. On Tuesday, Nov. 13, the broadcaster’s new digital…
Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more…
The Weather Channel Companies has appointed Publicis vet Curt Hecht its new chief global revenue officer, with Kurt Unkel taking over Hecht's position as president of the VivaKi Nerve Center.…
The future of market research has no room for bad teeth. Or Englishmen. It’s 8:15 p.m. at the Rolling Oaks Surgical Center in Thousand Oaks, Calif., deep in the Valley north…
