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Topic: Star Wars

Hasbro Says It Left Rey Out of Star Wars Monopoly to Avoid Spoilers

Fans of female characters keep up pressure on marketers

Star Wars: The Force Awakens introduced several new characters to the Star Wars universe, with one of the most notable being scavenger heroine Rey. Some of the fans of Daisy Ridley's…

These Brands Broke the Internet in 2015

Lego, NFL and MTV led the way in social engagements

The Force was strong with Lego this year. The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand…

Disney's Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

Game-changing case study shattered box office records

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit…

5 Brands That Used the Force of Star Wars on Twitter

Hashtags harness a new hope

Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the…

The Brands Awaken: Disney's Co-Branding Push for New Star Wars Film Is Unprecedented

General Mills, Kraft, Verizon and more

Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a…

How Star Wars Action Figures Became the Toy World’s Most Powerful Force

7 Films, 140 figures and millions of blissful collectors

A long time ago, in a shopping season far away, Kenner made toy history. Yes, this is a story about Star Wars action figures. But first it's a story about…

How This Brooklyn Agency Went Completely, Totally Nuts for the Star Wars Premiere

Carrot Creative rented two theaters, but that was just the beginning

Carrot Creative co-founder and chief experience officer Chris Petescia isn't just a casual Star Wars lover. He's a nerf herder-level fanboy. Don't believe us? Look no further than his Twitter profile…

How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars

Ample Hills' success story reads like a Hollywood script

Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.  Yet this family business is…

Chinese Version of The Force Awakens Poster Noticeably Downplays the Only Black Actor

And removes Chewbacca completely

Sure, there are a lot of different ways to splice together a Star Wars poster, but minimizing the movie's only black star seems an odd choice. Twitter user and producer Guy…

Star Wars Characters Run for Office in These Amusing Parody Campaign Ads

I'm Chewbacca, and I endorse this message

A stock media company is paying homage to the new Star Wars movie with a series of ads featuring characters from the sci-fi series competing in a faux election to…

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