Star Wars | Adweek Star Wars | Adweek

Topic: Star Wars

White House Declines to Build a Death Star in Best Response to a Petition Yet Obama 'does not support blowing up planets'

In Adweek this week, Charlie Warzel writes about We the People, the online petition site that lets anyone propose an idea to the White House—which is obliged to respond to…

January 14, 2013, 11:46 AM EST

Darth Vader Goes (Back) to Disneyland After Lucasfilm Deal Old spot repurposed as celebration

In a bit of corporate efficiency that would make the Empire proud, Disney has taken this 2011 commercial for its Star Wars-themed Star Tours ride at Disneyland and recut it…

November 1, 2012, 12:23 PM EDT

EA's E3 Message: We're Social, Mobile and Always Evolving Gaming publisher pushes into social gaming, tablets, the cloud

Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens. Those were…

June 4, 2012, 8:07 PM EDT

Real-Life Lightsabers Cause a Disturbance in the Force How will LucasFilm respond to LaserSabers?

Wicked Lasers is narrowly avoiding a cease and desist from LucasFilm with its LaserSabers, which come in two varieties (Krypton and Arctic) and are powered by a magnetic gravity system…

May 17, 2012, 11:16 AM EDT

The Protection You're Looking for: 'Star Wars' Condoms Italian graphic designer's prototypes

Perhaps as a nod to the pile of unloved Star Wars merch we wrote about last month, Italian graphic designer Benedetto Papi designed a collection of custom Star Wars condoms,…

April 13, 2012, 11:39 AM EDT

The Force Is With These Rejected 'Star Wars' Merchandise Ideas Yes, George Lucas did turn down some concepts

Considering George Lucas's impressive mercenary instincts, it's amazing that this list of rejected Star Wars merchandise ideas exists at all, let alone that there's so much gold on it. Who…

March 2, 2012, 10:01 AM EST

The Spot: Return of the Jedi Why Deutsch and Volkswagen went back to the well for their 'Star Wars' sequel in the Super Bowl

GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not…

February 6, 2012, 12:14 AM EST

Volkswagen Unveils Much-Awaited Followup to 'The Force' Dog's Beetle story has a 'Star Wars' kicker for the Super Bowl

Here it is—the highly anticipated follow-up to Volkswagen's 2011 Super Bowl sensation, "The Force." And this year's installment is … kinda odd. (This is the 75-second extended version; the actual…

February 1, 2012, 7:00 AM EST

Chris Pratt Battles Darth Vader in Kinect's Star Wars Spot Lightsaber duel less epic than usual

Parks and Recreation's Chris Pratt plays Obi-Wan Kenobi in this video from AKQA for Kinect Star Wars. This annoys Darth Vader about as much as you'd expect. Really, this spot…

January 30, 2012, 1:26 PM EST

Dogs Bark the 'Imperial March' in Volkswagen's Super Bowl Teaser Automaker sticks with 'Star Wars'

No one must be feeling more pressure than Volkswagen as we head toward Super Bowl XLVI, given the intergalactic success of "The Force," its record-breaking spot by Deutsch from last…

January 19, 2012, 9:28 AM EST