Star Wars | Adweek

Topic: Star Wars

The Protection You're Looking for: 'Star Wars' Condoms Italian graphic designer's prototypes

Perhaps as a nod to the pile of unloved Star Wars merch we wrote about last month, Italian graphic designer Benedetto Papi designed a collection of custom Star Wars condoms,…

April 13, 2012, 11:39 AM EDT

The Force Is With These Rejected 'Star Wars' Merchandise Ideas Yes, George Lucas did turn down some concepts

Considering George Lucas's impressive mercenary instincts, it's amazing that this list of rejected Star Wars merchandise ideas exists at all, let alone that there's so much gold on it. Who…

March 2, 2012, 10:01 AM EST

The Spot: Return of the Jedi Why Deutsch and Volkswagen went back to the well for their 'Star Wars' sequel in the Super Bowl

GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not…

February 6, 2012, 12:14 AM EST

Volkswagen Unveils Much-Awaited Followup to 'The Force' Dog's Beetle story has a 'Star Wars' kicker for the Super Bowl

Here it is—the highly anticipated follow-up to Volkswagen's 2011 Super Bowl sensation, "The Force." And this year's installment is … kinda odd. (This is the 75-second extended version; the actual…

February 1, 2012, 7:00 AM EST

Chris Pratt Battles Darth Vader in Kinect's Star Wars Spot Lightsaber duel less epic than usual

Parks and Recreation's Chris Pratt plays Obi-Wan Kenobi in this video from AKQA for Kinect Star Wars. This annoys Darth Vader about as much as you'd expect. Really, this spot…

January 30, 2012, 1:26 PM EST

Dogs Bark the 'Imperial March' in Volkswagen's Super Bowl Teaser Automaker sticks with 'Star Wars'

No one must be feeling more pressure than Volkswagen as we head toward Super Bowl XLVI, given the intergalactic success of "The Force," its record-breaking spot by Deutsch from last…

January 19, 2012, 9:28 AM EST

Evil Fast-Food Chain Unveils Darth Vader Burger Dine on the dark side

Ever dream about lounging by the Seine and eating Star Wars-themed hamburgers? Who hasn't! French fast-food chain Quick brings that fantasy to life, celebrating the 3-D release of The Phantom…

January 9, 2012, 7:37 AM EST

Darth Vader, Chewbacca, R2-D2 Plugged Into Holiday Spots Electronics chain rolls out 'Star Wars' ads

We mentioned not too long ago that Darth Vader would be lending his inscrutable visage and heavy breathing to Currys PC World's holiday ads in the U.K. Well, it turns…

November 14, 2011, 4:00 PM EST

Darth Vader to Appear in Ad for U.K. Electronics Chain Remember when he used to be evil?

Sheesh, does George Lucas need to pay down his credit cards or something? Lucasfilm is allowing a U.K. electronics chain to use Darth Vader in an upcoming TV ad, inspired…

November 2, 2011, 8:03 AM EDT

'Vice' Reporter Roughed Up After Trying to Talk to Carrie Fisher Video shows reporter accosted by volunteers at conference

The perils of covering a comic convention are not as apparent as, say, the perils of sending a reporter to the battlefields of Afghanistan. And yet there are perils indeed—especially when…

November 1, 2011, 7:06 AM EDT