Advertisement

Topic: Sprint

Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House

Account was with Deutsch for 2 years

Today Sprint announced that it named Droga5 as its new creative agency of record after two years with Deutsch. Vp of corporate communications David Tovar confirmed that the fourth-largest telecom company…

Infographic: What People Are Saying on Social Media About Their Wireless Carriers

Sentiment is surprisingly positive

Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in…

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

Sprint sees big engagement

If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and…

Sprint Names a New CMO, Promoting Its Head of Hispanic Advertising to the Role

Roger Solé was also president of ops in Puerto Rico

After seven months on the job, Kevin Crull is out as Sprint's chief marketing officer, replaced by Roger Solé, who has led the company's Hispanic advertising and acquisition efforts and…

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown store visits jumped 122 percent

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its…

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T

New lead agency Deutsch L.A. created the spot

Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today. A teaser…

Three Founders of Goodness Mfg. Are Heading to Deutsch L.A.

Keister, Cianfrone, Adams named executive creative directors

Three co-founders of Goodness Mfg. are taking senior supporting roles at Deutsch L.A. Paul Keister, who was chief creative officer at Goodness, and fellow executive creative directors Bob Cianfrone and Tom…

Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency

Telco spends $450 million annually on broadcast ads

As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually. The news from the nation's No. 3 telecommunications company…

Sprint Zeroes In on an Agency for Broadcast Ads

Deutsch L.A. in talks to help the brand battle AT&T, Verizon

Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which…

Sprint Narrows Broadcast Search to Final Two Agencies

$450M in TV ads at stake

Two agencies have reached the final stage of Sprint's broadcast creative review. Sources identified them as Arnold in Boston and Deutsch L.A. in Marina del Rey, Calif. Each shop will meet…

Advertisement
Advertisement