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Topic: Sprint

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

September 12, 2014, 1:59 PM EDT

Sprint Looks for New Creative Lead Agency Search said to focus on TV work

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications…

September 2, 2014, 8:18 PM EDT

T-Mobile Recruits Its Own Customers in Latest Attack on Rivals Poaching from Sprint

T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year. T-Mobile’s promotion,…

August 21, 2014, 6:51 PM EDT

Sprint to Pay $7.5 Million for Violating FCC's Do Not Call Rules Agreement is largest of its kind

Sprint agreed to pay a record $7.5 million for violating the Federal Communications Commission's Do Not Call rules, the largest such settlement ever reached by the agency. An FCC investigation…

May 19, 2014, 5:12 PM EDT

9 Brands Halt Clippers Sponsorships After Owner's Racist Rants [Updated] CarMax, Virgin America, Kia, Mercedes-Benz and others won't stand with Sterling

UPDATED: Red Bull, Mercedes-Benz, Sprint and Corona stated that they are halting their agreements with the Los Angeles Clippers, too, according to reports this afternoon. The racist rants by Los…

April 28, 2014, 2:35 PM EDT

Top 10 Auto Brands for Sprint Subscribers Infographic shows Toyota is winning this lead gen battle

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such…

March 25, 2014, 11:43 AM EDT

Ad of the Day: Will the World's Second-Oddest Family Be a Winner for Sprint? Figliulo emulates Japanese ads

Dad is a hamster, voiced by Andrew Dice Clay. One son, played by new Saturday Night Live cast member Kyle Mooney, is supposed to be at college, except he's home…

March 24, 2014, 3:33 PM EDT

Ellen's Selfie Scores Oscar Gold for Samsung Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

March 3, 2014, 1:11 PM EST

Blue Chippers Return to the Red Carpet American Express, McDonald’s, Sprint spiff up for Oscars

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue-chip sponsors are returning to the Red Carpet. As first reported by Adweek, General Motors…

February 6, 2014, 1:37 PM EST

Inside James Earl Jones and Malcolm McDowell's Dramatic Readings for Sprint Theater of the absurd

IDEA: It might be one of the toughest jobs they've ever had. Sure, James Earl Jones and Malcolm McDowell are legendary actors, known for titanic roles like Darth Vader and Alex…

December 16, 2013, 10:14 PM EST

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