Topic: Sprint Nextel

Study: ESPN Fans Big on Cars, Bars

Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

Dish Network Makes $25.5 Billion Bid for Sprint

Combined company would address consumer demand for bundled services

Satellite TV provider Dish Network proposed a $25.5 billion merger with Sprint Nextel this morning in a bid to drive out competition from Japanese carrier Softbank, which in October offered…

T-Mobile Taps Industry Vet as New CMO

Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…