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Topic: Sports

How the NBA's TV Partners Have Cashed In On the Warriors' Historic Season

Kobe's farewell bumped to ESPN2 as Golden State goes for 73rd win

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base…

In $8.8 Billion Deal, CBS and Turner Add 8 More Years of March Madness

Networks keep tournament through 2032

CBS has aired the NCAA Tournament since 1982, and today, along with Turner, it just ensured its partnership with the NCAA will reach beyond a fifth decade. CBS and Turner have…

Twitter Will Stream 10 Thursday Night Football Games Next Season

Social platform's deal with NFL could end its stalled growth

The NFL has a new livestreaming social media partner, but it's not Facebook. Instead, it's Facebook's top competition: Twitter. The social platform, which just celebrated its 10th anniversary, will stream live…

As March Madness Tips Off, Here's Why CBS Will Sit Out the National Championships

Cable networks increasingly snag major sporting events

When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982. But as March Madness bleeds into April, CBS will find itself…

Facebook's Sports Stadium Is Having a Rough Super Bowl

And users are airing frustrations on Twitter

The Carolina Panthers are down 13-7 at halftime of Super Bowl 50, but Facebook might have had a worse first half. The social giant launched Sports Stadium a couple weeks ago…

How Super Bowl 50 Could Give a Boost to Verizon's Go90

Streaming live concerts, and the Big Game

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to…

Sports Illustrated's First Comprehensive App Has a Feature That Could Boost Video Views

Watch a clip while browsing other content

Sports Illustrated has been around for 62 years, but it's a newbie when it comes to mobile. Though the longstanding sports brand has launched a few specific apps for its Kids…

In New Thursday Night Football Deal, CBS Will Share Games With NBC

More visability, and revenue, for the NFL

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one…

E*Trade Named Exclusive Sponsor of ESPN's 'Did You Know?' Franchise

Connecting sports fans to their investments

As data continues creeping into the sports world—more general managers these days have Harvard MBAs instead of experience on the playing field—making decisions based on stats is becoming commonplace. So when…

As NBA Moves Into Prime Time, ABC Hopes to Turn Sleepy Saturday Night Into a Slam Dunk

Get ready to see basketball every night of the week

Once the domain of true crime series and procedural drama reruns, Saturday nights are suddenly getting a lot more competiteve on broadcast TV. The networks have seen ratings hits with everything…

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