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Topic: Sexual Assault

White House's Powerful New PSA Implores Men to Stop Sexual Assault Before It Happens

Part of 'It's on Us' campaign

The White House's new PSA is a call to action for men who see sexual assault about to happen, and asks them to do something to stop it. As part of…

Nail Polish Invented by College Students Changes Color When It Detects Date-Rape Drugs

Though 'roofies' are incredibly rare, experts say

Here's the newest example of a clever invention that shouldn't have to exist. Undercover Colors is a line of chemically enhanced nail polish currently being developed by undergrads at North Carolina…

Ad Agency Creates Jewelry Meant to Combat Sexual Assault

But does it normalize rape as a fact of life?

When JWT Singapore was tapped by the Association of Women for Action and Research (Aware) to create an educational campaign about date rape, the agency decided to go in a…

Brazilians Pose Nude to Protest Widespread Belief That Rape Is Justified

Viral hashtag translates to #IDontDeserveToBeRaped

We've seen #nomakeupselfies and #cockinasock, all in the name of cancer awareness, but the latest in viral activist hashtags is #EuNaoMereçoSerEstrupada, which translates to #IDontDeserveToBeRaped. In a survey done by Brazil's…

No Means No, but What Means Yes? Ads Say Sexual Consent Must Be 'Loud and Clear'

Campus campaign from Canada

When it comes to sex, a reluctant "yes," "OK" or "sure" doesn't qualify as a green light, according to a Canadian campaign encouraging "enthusiastic consent." "Real consent is mutual and sure.…

Stars line up in PSAs against sex trafficking

Ashton Kutcher and Demi Moore launched a big PSA campaign Monday to fight sex slavery under the theme, "Real men don't buy girls." It's a star-studded affair starring everyone from…

Canadian ads remind you not to rape people

Canadians can be impolite when it matters, and the "Don't be that guy" anti-sexual-assault campaign qualifies. The posters, targeted at men 18-24 and placed in transit locations and bathrooms, offer…

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