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Oscars Produce Strange Promoted Tweets [Updated] Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

March 2, 2014, 9:06 PM EST

Pandora Taps Former Microsoft Exec Brian McAndrews as New CEO Ends six-month search

Pandora has ended its six-month search for a CEO, tapping former Microsoft executive Brian McAndrews to lead the Internet radio service. McAndrews brings a 20-year resume to the Oakland, Calif.-based tech…

September 11, 2013, 5:52 PM EDT

Brands Buy Real-Time Mobile Ads Based on the Weather Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

April 8, 2013, 10:08 PM EDT

Brands Favor Social Shares Over Likes Chatter is key

Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster. While Facebook has for some time now…

April 1, 2013, 10:55 PM EDT

#ObamaIsNotSatan Shows Random Side of Twitter Ads AARP and Seamless buy Promoted Tweets around the strange hash-tag

In the latest example of how marketers are using Twitter's Promoted Tweets to jump on digital chatter as it happens, the AARP and Seamless this afternoon have gotten numerous ad…

March 18, 2013, 7:28 PM EDT

Shepard Smith Sleeps With His Samsung Galaxy Yet he still loves print

Who Shepard Smith Age 49 Accomplishments Host of The Fox Report With Shepard Smith; has been with Fox News since the network launched in 1996; was a correspondent for A Current Affair Base…

March 13, 2013, 2:15 AM EDT

Best Apps In the fickle world of apps, here are Adweek's latest obsessions—in music, maps, social, shopping & more

Vine In the past few years, GIFs have become a ubiquitous form of social content. Now, with Twitter’s new mobile sharing app, everybody can make a GIF-like video. Experts predict Vine…

February 13, 2013, 6:11 AM EST

$7 Per Facebook Fan? Seamless Is Cool With That Dangles pricey promotion during cold weather to build user base

Seamless is offering Facebook users, Google searchers, general Web viewers and radio listeners $7 discount codes, attempting to drum up new customers during the brutally cold days of January when…

January 24, 2013, 6:44 PM EST

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