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Topic: SDL

Study: Consumers Wary of Marketers Using Big Data

For the right brand, some personal information is OK

Big data is the name of the game for any marketer these days, but it's also under the microscope of federal regulators and privacy groups that fear marketers may be…

Is Hulu Really Worth 45% Less Than Tumblr?

Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

Would Yahoo or Facebook Make a Better Tumblr Parent?

Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

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