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Topic: Scream

To Promote Its New Scream Series, MTV Is 'Killing' Its Audience

Play the network's new Choose Your Own Murder game

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—"killing" them. In the spirit of…

MTV Wants to Make Millennials Scream

Upfront unveils 8 new series and 85 more in development

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday…

MTV Orders Pilot Based on the Scream Movies

Despite ratings challenges, net’s 2013-14 slate is weak beer

For a network that has lost nearly a quarter of its GRPs, MTV’s upfront slate is not particularly ambitious. The network on Thursday announced it has given the green light to…

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