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Topic: Science

Dr Pepper's Evolution Joke on Facebook Riles Up Creationists

Clichéd image still has power to offend

So, this happened late last week: Dr Pepper posted a dumb joke on Facebook—a visual parody of the infamous 1965 "March of Progress" evolution illustration, with Dr Pepper playing a…

Your Brain on Google

Human memory adapts to technology

Google is becoming your brain’s external hard drive. A new study shows that the regular use of search engines and online reference materials is affecting the way users remember and…

Study: ads actually make TV more enjoyable

The ad industry has long felt besieged by DVR technology, which has given more and more TV viewers the ability to fast-forward through commercials. But what if the viewers…

The greatest fictional ads from sci-fi movies

It will take a geekier geek than me to properly parse this fun-looking list of the top 25 fictional ads in sci-fi movies. I have a moderate Doctor Who habit,…

What's missing from this lovely DuPont ad?

The superb miniatures (with a dash of CGI mixed in) are the main draw of this DuPont "Miracles of Science" spot by Ogilvy. I'm not sure exactly what miracles DuPont's…

Study finds some ads work in fast-forward

Pretty soon, you might start noticing big fat logos popping up front and center in just about every TV ad. And you'll have two Boston College professors to thank.…

Physics and rap music finally joining forces

Now that we've got YouTube, everyone's a rock star, or a rap star, or some kind of media sensation. Science writer Kate McAlpine and some physics-minded friends have garnered nearly…

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