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Topic: Science

What's missing from this lovely DuPont ad?

The superb miniatures (with a dash of CGI mixed in) are the main draw of this DuPont "Miracles of Science" spot by Ogilvy. I'm not sure exactly what miracles DuPont's…

November 5, 2008, 9:40 AM EST

Study finds some ads work in fast-forward

Pretty soon, you might start noticing big fat logos popping up front and center in just about every TV ad. And you'll have two Boston College professors to thank.…

November 4, 2008, 7:26 AM EST

Physics and rap music finally joining forces

Now that we've got YouTube, everyone's a rock star, or a rap star, or some kind of media sensation. Science writer Kate McAlpine and some physics-minded friends have garnered nearly…

September 2, 2008, 7:47 AM EDT