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Topic: Scatter market

Will Last Year's Upfront Shortfalls Continue in 2015?

'The upfront is not what it used to be and never will be again'

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged…

Advertisers Are Lining Up for a Piece of Mad Men’s Final Season

April 13 marks the beginning of the end for AMC’s stylish drama

While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with…

Moonves: Big Bang Theory Will Move to Accommodate NFL Games

Broadcast’s top scripted series expected to shift to Monday nights

In a bid to accommodate the hulking bruiser that is the National Football League, Leonard, Sheldon, Penny and the rest of The Big Bang Theory crew next fall will be…

Earnings: Cable Helps Lift News Corp. Profits

Fox News Channel, FX boost ad sales in Q1

News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing…

Weak Debut for Frosh Shows Dampens Q4 Scatter Chatter

Little urgency seen in the advertising marketplace

While the Nielsen ratings for the first two weeks of the new broadcast season likely left a few network executives scrambling to get their Xanax refilled, the advertising marketplace itself…

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping

Stagnant economy puts the freeze on scatter

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a…

Sick Nick a Drag on Viacom Ad Sales

Kids net ratings declines remain a concern

Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries. Speaking to analysts in a Q&A…

GM Opts Out of Q2 Upfront Buys

Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

Ad Agencies Register Concern on Economy

While not in panic mode, CEOs, national buyers closely monitor economy

On an "are-you-worried-about-the-economy" scale of 1 to 10 (10 being a repeat of the 2008 meltdown), agency chiefs are more worried than not that the glitchy economy will hurt their…

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