Why IBM's Retail Clients Just Got More Interested in Facebook Ads

Big Blue's marketing cloud gets more social

Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers…

Maurice Lévy Says Omnicom Merger Was 'Dream of My Life'

Publicis Groupe boss acknowledges loss of face

Publicis Groupe CEO Maurice Lévy opened up today at a conference in Paris about the dashed hopes he had for his company’s merger with Omnicom Group—a failed initiative that…

Winner of Salesforce's Hackathon Is Under Fire

Upshot's $1M Dreamforce app may be a farce

The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside…

Salesforce Buys ExactTarget for $2.5 Billion

CEO says acquisition is 'most important ever' has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…