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Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity How to bolster defenses and clean up the PR mess

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands. Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can…

March 23, 2014, 9:01 PM EDT

Oracle Buys Responsys for $1.5 Billion Behemoths continue to swallow up smaller tech players

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014. Responsys…

December 20, 2013, 2:25 PM EST

Salesforce Adds $1M Prize in Disputed Hackathon After review, company finds no flaw in contest

Cloud software platform Salesforce, following a review of its contest rules, awarded two top $1 million prizes in its hackathon, which had come under intense scrutiny after the original winner…

December 2, 2013, 5:20 PM EST

Winner of Salesforce's Hackathon Is Under Fire Upshot's $1M Dreamforce app may be a farce

The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside…

November 22, 2013, 4:18 PM EST

Adobe's Bold Plans for Online Ad Business Don't Include Advertising But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the…

August 26, 2013, 12:00 AM EDT

Salesforce CMO Michael Lazerow Talks About Customer Companies Insights from a digital vet

Specs Age 39 New gig CMO, Salesforce Marketing Cloud Old gig Founder, CEO, Buddy Media  How has your role evolved after Salesforce acquired Buddy Media? What’s changed for me personally is I’ve gone from a…

July 21, 2013, 10:41 PM EDT

Omnicom Media Group and Salesforce Will Build Social Marketing Tools Global deal maintains Benioff's hot streak

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…

June 14, 2013, 8:00 AM EDT

Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud Shows difference between self-serve platforms and API partners

Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party…

April 23, 2013, 8:00 AM EDT

Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting Tribal, Organic and Huge weigh in

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…

April 4, 2013, 5:00 AM EDT

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