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Topic: Salesforce

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic

B-to-b analytics service aims to be 'a modern industry leader'

Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for procurement managers so…

This Year's Super Bowl Ads Ignored Huge Social Opportunities

Salesforce exec says the dearth of calls-to-action 'was marketing malpractice'

A couple hours after New England beat Seattle on Sunday night, I was beat. But my exhaustion had nothing to do with the hour, the game or the fact that…

70% of Marketers Will Spend More on Social Media Ads This Year

Mobile and content marketing also expect big gains

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including…

Oracle Buys Datalogix to Bolster Marketing Cloud

Purchase likely exceeded $500 million

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse…

Infographic: What Marketers Talked About Most in 2014

CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

Are Brands Afraid of Sharing Their Consumers' Data With Facebook?

Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

Facebook Plays Favorites Among Its Brand Partners

Only some get access to new Atlas ad server

Facebook’s ad empire may be growing, but not everyone is sharing in the spoils. In fact, some of the social giant’s partners are quietly freaking out that they may be…

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

Sprinklr, Showered In Money, Plans IPO

Will go public in Q2 2015 after raising another $40 million

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek. The New York City-based company this week announced a $40 million fundraising round led…

Adobe-SAP Deal Brings Ads and CRM Together

Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

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