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Topic: Saatchi & Saatchi

Toyota Teases Its Athlete-Studded Plans for the Super Bowl

2 ads on game day after a series of online videos

Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families. The…

Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

Faulting politicians, and those who elected them

These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and…

Life After the Infamous ‘Saatchi 17’ Walkout

The Burns Group founder reinvents himself with help from 500,000 consumers

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…

Updated: Is Yet Another Global Creative Shop About to Name a New CEO?

5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

JWT New York Finds a Creative Chief at a Digital Shop

Adam Kerj was CCO at 360i

In his first big hire as JWT's worldwide creative chief, Matt Eastwood has tapped a creative director from a top digital shop to lead JWT's creative department in New York. Adam…

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past

But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

Sprint Down to 5 in Creative Search

Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

Saatchi (Finally) Finds a Chief Marketing Officer

N.Y. office hasn't had one since 2010

Saatchi & Saatchi has finally filled its chief marketing officer role. The agency, which, remarkably, hasn't had a CMO since Ben Bittman left in 2010, has hired Christine Prins out of…

Cheerios Tugs at the Heartstrings Again With a Dad Working the Third Shift

And his kid, who wants time with him

Oh man, grumpy dad who's working weird hours in this new Cheerios ad from Saatchi & Saatchi. Don't get mad at your kid. Take a lesson from Peanut Butter Cheerios…

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

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