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Topic: Saatchi & Saatchi X

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Y&R Names First Global Chief for Retail Marketing Jon Bird aims to fortify the Labstore unit

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing…

May 7, 2014, 4:42 PM EDT

Saatchi Breaks First Work for Walmart on the Olympics Ads tout retailer's push to create U.S. manufacturing jobs

A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop, Saatchi & Saatchi, the retailer has confirmed. The campaign centers around Walmart's drive to…

February 7, 2014, 3:45 PM EST

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