Advertisement

Topic: Saatchi & Saatchi

Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota's Super Bowl Spot She runs, dances, cycles—and models, too

Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route. As promised, actress and Paralympic snowboarder Amy Purdy stars in "How Great…

January 26, 2015, 5:23 AM EST

Ameriprise Splits with R/GA, Searches for a New Lead Shop Signals a shift from Tommy Lee Jones campaign

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined…

January 22, 2015, 6:18 PM EST

Toyota Teases Its Athlete-Studded Plans for the Super Bowl 2 ads on game day after a series of online videos

Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families. The…

January 16, 2015, 11:28 AM EST

Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters Faulting politicians, and those who elected them

These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and…

October 29, 2014, 7:01 PM EDT

Life After the Infamous ‘Saatchi 17’ Walkout The Burns Group founder reinvents himself with help from 500,000 consumers

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…

October 27, 2014, 12:01 AM EDT

Updated: Is Yet Another Global Creative Shop About to Name a New CEO? 5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

October 12, 2014, 11:16 PM EDT

JWT New York Finds a Creative Chief at a Digital Shop Adam Kerj was CCO at 360i

In his first big hire as JWT's worldwide creative chief, Matt Eastwood has tapped a creative director from a top digital shop to lead JWT's creative department in New York. Adam…

October 8, 2014, 3:27 PM EDT

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

October 6, 2014, 8:19 AM EDT

Sprint Down to 5 in Creative Search Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

October 3, 2014, 5:07 PM EDT

Saatchi (Finally) Finds a Chief Marketing Officer N.Y. office hasn't had one since 2010

Saatchi & Saatchi has finally filled its chief marketing officer role. The agency, which, remarkably, hasn't had a CMO since Ben Bittman left in 2010, has hired Christine Prins out of…

October 1, 2014, 6:00 AM EDT

Advertisement