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Topic: Saatchi & Saatchi

Ad of the Day: Charter Will Help You Cook a Live Octopus, Unless You're a Big Softy Saatchi highlights moments that call for quick browsing

Who needs Shark Week? An octopus steals the show in Charter Communications' latest campaign touting its Spectrum fiber-optic network. In the most memorable of three new spots from Saatchi & Saatchi…

August 14, 2014, 12:47 PM EDT

Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure Lots of enthusiastic, off-key singing

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of…

August 12, 2014, 1:26 PM EDT

Claudine Cheever Crosses Over to a Media Shop Creative shop vet takes new role at MediaVest

Yet another creative agency leader has crossed over to a media shop. Claudine Cheever, who has spent her entire ad career at creative players like Ogilvy & Mather, Goodby, Silverstein &…

August 5, 2014, 1:35 PM EDT

Ad of the Day: Is Toyota's Swagger Wagon Sequel Good Cringey or Bad Cringey? Kids (and Busta Rhymes) step up in sequel to viral hit

Swagger Wagon, Toyota's white-hot viral hit of 2010 (or at least the whitest viral hit of 2010), has pulled back into the cul-de-sac for a new round of awkward suburban…

August 4, 2014, 11:05 AM EDT

Ad of the Day: Bone-Crushing Duracell Spots Look at the Same NFL Play From Two Angles 49ers vs. Seahawks

The 2014 NFL season is almost upon us. And while Duracell may have a tough time producing advertising on quite the level of its masterly Derrick Coleman spot from last…

July 28, 2014, 1:52 PM EDT

Stare at This Ford Print Ad for 30 Seconds, and It Will Suddenly Make Sense Optical illusion promotes park assist

BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer's Park Assist feature in a way…

July 28, 2014, 10:41 AM EDT

Saatchi Gets a New Head of Strategy Wanda Pogue succeeds Claudine Cheever

Saatchi & Saatchi's head of strategy for the Americas is leaving for another Publicis Groupe shop and Saatchi has filled the role with an insider.  Photo: Zander Taketomo Succeeding Claudine Cheever as…

July 22, 2014, 12:02 PM EDT

Duracell Picks a New Lead Agency in the U.S. Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

July 17, 2014, 11:04 AM EDT

Droga5 Gets Into the Car Space Toyota FCV ads will roll out later this year

The plum task of unveiling the Toyota FCV—the automaker's entrée into the fuel cell car space—puts Droga5 into the automotive category for the first time. The hire also explains why the…

June 27, 2014, 1:57 PM EDT

JPMorgan Chase Embraces Its New Digital Shop Publicis Groupe's Roar arose from last year's global pitch

It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he…

June 26, 2014, 1:31 PM EDT

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