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Topic: Saatchi & Saatchi

How One Art Director Became an Overnight Sensation for Wearing the Same Outfit Every Day

Matilda Kahl on the power of the work uniform

Matilda Kahl, an art director at Saatchi & Saatchi, was launched into viral stardom this week. But it wasn't for her creative work, exactly—it was for the single outfit she…

Ad of the Day: Fixodent Helps a Lion Get His Bite Back in This Amazing Short Film

A roar from Saatchi Italy

There are so many reasons why this Fixodent project might never have been made. Maybe it's too ambitious. Or it's off-brand. Or it has nothing to do with the real…

Alan Cumming Shows You Suggestive Things to Do Besides Sex in Ad Targeting the FDA

Rips new abstinence rule for gay men donating blood

Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the Food and Drug Adminstration's rules around donating blood. At issue is a recent revision…

Royal Caribbean Launches Global Creative Review

Incumbent JWT will defend

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare,…

Acer Selects Saatchi & Saatchi Singapore as Global Creative Agency

Computer brand spends $50 million in media annually

Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer. The Publicis Groupe agency prevailed in a pitch against Grey…

Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota's Super Bowl Spot

She runs, dances, cycles—and models, too

Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route. As promised, actress and Paralympic snowboarder Amy Purdy stars in "How Great…

Ameriprise Splits with R/GA, Searches for a New Lead Shop

Signals a shift from Tommy Lee Jones campaign

Ameriprise Financial's experiment of using a digital agency for traditional ads has ended. The financial planning company has split with R/GA, which had been lead creative agency since 2009 and declined…

Toyota Teases Its Athlete-Studded Plans for the Super Bowl

2 ads on game day after a series of online videos

Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families. The…

Anti-Gun Ads Use Real Mass Shootings and Bloody Visuals in Attempt to Sway Voters

Faulting politicians, and those who elected them

These ads for the Coalition to Stop Gun Violence must rank among the most unnervingly visual—and potentially polarizing—this category has ever produced. And that's really saying something. A somber soundtrack and…

Life After the Infamous ‘Saatchi 17’ Walkout

The Burns Group founder reinvents himself with help from 500,000 consumers

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…

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