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Topic: Russia

Check Out Tide's Extensive Vine Push for the Olympics

P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

WPP Increases Stake in Russian Joint Venture

Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

Restaurant Cooks Up a Hot Ad for Char-Grilled Steaks by Just Lighting the Billboard on Fire

Yeah, it's from Russia

Today in crazy Russian advertising news: A restaurant in Yekaterinburg decided to promote its flame-broiled steaks by flame-broiling its billboard as well. It is a pretty hot idea, if maybe…

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations

Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…

Russians Get Free Subway Rides for Doing Squats Ahead of the Sochi Olympics

Moscow gets in shape

Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if…

Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times

Björn Borg says da!

Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored…

Copywriter Turned Author Looks Back on Russia’s Shift to Capitalism

Elliott Holt

Specs Who Elliott Holt Age 39 New gig Author, You Are One of Them (Penguin Press) Old gig Copywriter and strategic planner, Grey Group, TBWAChiatDay, Saatchi & Saatchi Your agency background informs a good deal of…

Weird Burger King Ad Says It's Better to Be Addicted to Whoppers Than Drugs

Which will kill you first?

In this controversial Burger King ad from Russia, a Whopper crushes a flower as a voiceover informs us: "This is a poppy. It was popular once, but now its time…

Datsun's Revival Won't Be a Nostaglia Play

Brand is foreign to the countries it's entering next

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and…

Snickers Makes It Easier to Unhook a Woman's Bra

The hidden benefits of not being hungry

Eating a Snickers bar not only keeps you from being Joe Pesci—it also improves your fine motor skills, which are so essential to removing a woman's bra safely and effectively.…

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