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Topic: Russia

David Duchovny Daydreams of Life as a Russian in Beer Ad Exalting the Motherland

Serious? Satire? Lengthy spot tries for both

Is Special Agent Mulder looking to defect? In a decidedly unexpected career move, David Duchovny appears in this two-and-a-half minute rah-rah-Russia commercial for Siberian Crown beer. The spot's schmaltzy patriotism and…

Russian Models Troll Instagram With Super-Sexy Hashtags and Photos That Won't Load

All a ploy for 4G Internet

There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed.  BBDO Moscow…

Russian Subaru Ad Expertly Veers From Shocking and Sad to Hilarious

Reversal of fortune on a quiet road at night

If you've been paying attention to Subaru's ads lately, you know that dogs love driving the brand's cars. But you probably don't know how far they'll go to do so. This…

Would You Help a Freezing, Abandoned Baby? This Ad Stunt Isn't So Sure

Counterpoint to earlier bus-stop video

Humans are so empathetic and caring. No, wait, they're selfish and horrible! Advertising stunts can't seem to decide. Six weeks ago, we were impressed by several humans who helped a smaller…

Check Out Tide's Extensive Vine Push for the Olympics

P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

WPP Increases Stake in Russian Joint Venture

Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

Restaurant Cooks Up a Hot Ad for Char-Grilled Steaks by Just Lighting the Billboard on Fire

Yeah, it's from Russia

Today in crazy Russian advertising news: A restaurant in Yekaterinburg decided to promote its flame-broiled steaks by flame-broiling its billboard as well. It is a pretty hot idea, if maybe…

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations

Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…

Russians Get Free Subway Rides for Doing Squats Ahead of the Sochi Olympics

Moscow gets in shape

Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if…

Fashion Brand Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times

Björn Borg says da!

Swedish fashion house Björn Borg, whose tagline is "Björn Borg says ja!," celebrated the launch of its Russian website with a full-page ad in homophobic Russia's Moscow Times showing colored…

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