Topic: Running

Matthew Inman of The Oatmeal Explains Why He Runs in This Cool, Funny Saucony Ad

Brand's latest 'seeker story'

Saucony, the running shoe and apparel brand, has been running what it calls "seeker stories" since last spring, part of its "Find Your Strong" campaign. The "seekers" are Saucony's target—individuals…

Asics Just Built the World's Biggest Selfie Stick, and It's 90 Feet Tall

Brand unveils its latest NYC marathon stunt

It's time for the New York City Marathon again, which means another cool stunt from Asics. The running shoe brand and its agency, Vitro—whose prior marathon campaigns have included a treadmill…

Dole Printed Some Very Special Bananas for 200 Runners of the Tokyo Marathon

Finish times and more

Kudos to Dole and Denstu Y&R for making what might be the coolest bananas in the world. At this year's Tokyo Marathon, 200 runners received personalized Dole bananas with information like…

The Treadmill From Hell: How Long Can You Keep Up a Champion Marathoner's Pace?

Race against Ryan Hall with Asics

The ING New York City Marathon is back, and so is the marketing around it. In one of the best stunts we've seen around this year's race, sponsor Asics (and…

Running Shoe's Magazine Ad With Dead Dog Just Makes People Really Sad

And the brand really sorry

Running-shoe brand Pearl Izumi recently learned, as we all must, that "Run until you kill your dog" isn't a message the public is ready to accept. This print ad, which…

In Sandy's Wake, Power Bar's NYC Marathon Ads Are Weirdly Gripping

A city of defiant runners

"I think I'll put the pain aside." That's one of several evocative lines in Power Bar's new ads in support of the 2012 ING New York City Marathon—a race, still…

Asics Asks: Can You Run Faster Than This Ad?

New Yorkers chase marathoner Ryan Hall in the subway

Here's a wonderful—though potentially hazardous—out-of-home execution for Asics running shoes by ad agency Vitro. Timed to the ING New York City Marathon this past weekend, Asics installed a 60-foot video…

Ellie Goulding Runs (and Sings) for Nike

Singer jogs around New York, L.A. and London while on tour

"I wanna keep feeling that high, because it's better than any other high I've experienced." So says immaculately stoned British songbird Ellie Goulding in this two-minute clip from AKQA and…

Asics gives marathoners some digital cheer

Things get interesting when digital technology meets real life. That was the secret behind Wieden + Kennedy's Nike Chalkbot initiative at the Tour de France, the Coca-Cola real-life Facebook Likes…