Topic: RTB
Condé Nast, having cracked open the door to programmatic buying two years ago, has swung it open a little more. The traditional magazine powerhouse raised some eyebrows a couple years ago…
Data is power, or rather is empowering to any business. When one thinks about data with regards to digital advertising, most likely what first comes to mind is targeting data,…
While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream…
Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well. Criteo, BlueKai and Triggit have previously publicized their bottom lines. Demand-side…
A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…
Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the…
AOL has unveiled its latest puzzle piece in completing the LUMAscape bingo game. The company has developed a demand-side platform that AOL’s chief revenue officer Ned Brody told Adweek is…
Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from smooth. One lingering issue is that of…
