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Topic: Royal Baby

How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes It's worth listening to rumors

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K.…

September 9, 2014, 11:21 AM EDT

Fisher-Price Targets Millennial Moms for the Royal Baby's Birthday While underscoring BabyCenter's ad sales prowess

The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But…

June 30, 2014, 5:37 PM EDT

People Hits Newsstand Gold With Royal Baby Cover Sales up a projected 21 percent over last 6 months

Last week, Time Inc.'s People scored a major victory (in the world of celebrity weeklies, at least) by publishing a full-page photo of Kate Middleton and her just-born Royal Baby…

July 30, 2013, 8:34 PM EDT

Just How Much Royal Baby News Was Consumed? Outbrain quantifies news appetite on its network of publishers

George Alexander Louis, the baby boy born to Prince William and Kate Middleton, has had the world's attention for months—and the advertising/content discovery platform Outbrain has quantified just how much attention…

July 26, 2013, 5:48 PM EDT

Celeb Media Prepares for Royal Baby 'Blowout' Weekly magazines get ready to cash in

Royal milestones are proven cash cows for celebrity weeklies: Between newsstand sales, special issues and features, the magazine industry raked in an estimated $31 million from the Royal Wedding in…

July 15, 2013, 9:40 PM EDT

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