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Topic: Rosanna Pansino

Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino

To reach young women, Wilton moves from classroom to Web

The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach…

Rosanna Pansino: YouTube Is a Community, Not a Cage Match

Video baking star shares 4 thoughts on success through collaboration

If you're looking for a nerdy baking project, look no further than Rosanna Pansino's YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience. Recently,…

How YouTube's Hottest Personalities Are Becoming Offline Superstars

Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube…

Kin Community's Rosanna Pansino

YouTube Network for Women Raises $12 Million

Kin Community eyes Canada for expansion

The YouTube women's network Kin Community has raised $12 million through a Series C funding round, and it will use the cash to hire more talent, add sales staff and…

How to See Without Glasses Clearly Leading Web Series

Put on your spectacles and check out this video

If you’re one of the unfortunate members of the population that can’t see without your glasses, not having 20/20 vision really puts a damper on your day. Four eyes, fear…

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