Topic: The Richards Group
Stainmaster carpet has found a new home. The company shifted its creative and media business to GSD&M after a review, the agency has confirmed. Annual media spending is estimated at $15…
February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…
And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The Richards…
The Super Bowl already feels a world away. But in this week's top 10, we'd still like to recognize some of the spots that weren't released before the game—specifically, RAM…
Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob…
Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and…
Doner is getting into the pork business. The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs,…
After a dozen years at The Richards Group, Fruit of the Loom is reviewing its creative and media business. Media spending on the brand exceeded $32 million last year, up slightly…
Remember that Fiat ad with Jennifer Lopez? The one where Jenny From the Block drove through her old Bronx neighborhood in a Fiat 500 Cabrio? Except she never actually set…
Motel 6 wants you to know it's still around. To celebrate its 50th birthday, the highway hotel chain is taking a retrospective road trip of sorts. A new spot for the…
