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Topic: The Richards Group

Chick-fil-A Drops The Richards Group After More Than 2 Decades

McCann New York will be the chain's lead agency

Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich &…

Chicken With a Beef: The Untold Story of Chick-fil-A's Cow Campaign

How The Richards Group found a winning creative recipe

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account.…

After Its Financial Interventions Commercials, KeyBank Picks a New Agency

The Richards Group takes on creative, media, digital

Following a review, independent agency The Richards Group in Dallas has won creative, media and digital duties for KeyBank. Richards has formed a dedicated division to handle the business, and a…

As Chick-fil-A Heads North, Can It Leave Its Political Baggage Behind?

Some potential ad partners still balk at CEO's gay-marriage stance

Chick-fil-A has long savored its reputation for delicious chicken sandwiches and strongly held traditional values.  But as the successful and growing fast-food chain's ambitions extend behind its Southern base, and as…

How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

A former client and some solid project work made an RFP unnecessary

Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief…

Florida's Natural Finds a New Lead Agency

Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

Orkin Learns to Love Bugs in Charming, Quirky New Ads

Richards Group celebrates their 'wisdom'

IDEA: Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing…

Can Indie Ad Agencies Thrive in the Merger Era?

Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

Ad of the Day: Finally, an AAA Commercial You Wouldn't Want Towed Away

'Emma' has heart and soul

Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses…

Spirit Airlines Selects a New Lead Agency

Barkley succeeds Siquis on the business

Barkley has won a pitch for Spirit Airlines' creative and media business, the airline has confirmed. Sources previously identified the other finalists as The Richards Group in Dallas and Walrus in…

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