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Topic: The Richards Group

Ad of the Day: Finally, an AAA Commercial You Wouldn't Want Towed Away 'Emma' has heart and soul

Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses…

January 31, 2014, 8:58 AM EST

Spirit Airlines Selects a New Lead Agency Barkley succeeds Siquis on the business

Barkley has won a pitch for Spirit Airlines' creative and media business, the airline has confirmed. Sources previously identified the other finalists as The Richards Group in Dallas and Walrus in…

November 5, 2013, 10:01 AM EST

Three Agencies Chase Spirit Airlines Contenders will make final presentations this week

Three shops are competing to handle creative and media responsibilities on Spirit Airlines as the carrier’s review heads into its final stage. Sources identified the contenders as The Richards Group in…

October 16, 2013, 3:22 PM EDT

Edible Arrangements Shifts to New Shops Creative, media accounts land at Richards, Horizon

Edible Arrangements has turned over its creative and media agency relationships. Succeeding Stern Advertising on the creative business is The Richards Group in Dallas. At the same time, Horizon Media in…

August 8, 2013, 2:29 PM EDT

Bridgestone Tires Moves to Publicis Dallas The Richards Group keeps sports marketing

Bridgestone Tires hired Publicis Dallas to lead strategy and creative, after seven years working with independent agency The Richards Group, also based in Dallas. Bridgestone Tires spent $44 million in advertising…

July 3, 2013, 12:52 PM EDT

Stainmaster Shifts to GSD&M [Updated] New shop inherits account from Havas Worldwide

Stainmaster carpet has found a new home. The company shifted its creative and media business to GSD&M after a review, the agency has confirmed. Annual media spending is estimated at $15…

March 27, 2013, 11:09 AM EDT

YouTube's 10 Most-Watched Ads in February Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

March 7, 2013, 1:02 PM EST

RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest Budweiser, Samsung, Jeep, Hyundai are runners-up

And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The Richards…

February 16, 2013, 8:15 AM EST

Adweek's Top 10 Commercials of the Week: Feb. 1-8 The Super Bowl unplugged, an herbal tea unhinged, and David Beckham and Nina Agdal undressed

The Super Bowl already feels a world away. But in this week's top 10, we'd still like to recognize some of the spots that weren't released before the game—specifically, RAM…

February 8, 2013, 9:45 AM EST

Payless Selects a Lead Creative Shop New agency's first work expected in spring

Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob…

January 24, 2013, 6:33 PM EST

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